HAMMITT CEO ON BUILDING AN AMERICAN BRAND ON THE EUROPEAN MODEL

In What's New, Industry News, People by Lauren Parker, Accessories Magazine

Tony Drockton, the energetic CEO of handbag (and now footwear) brand Hammitt Los Angeles, sits down with Pat O’Brien as part of the Business Rock Stars series.

In today’s era of deep discounts, Drockton discussed how he built a brand on¬†different principles–what he refers to as price and brand integrity. He also delves into the process of getting into the women handbag/footwear space, building a full-price American brand on the European model (you’ll never find them on sale), being the chief cheerleader, his journey, and much more.

Take a look:

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