Tura Inc. has signed a multi-year agreement with Grammy Award-winning musician and fashion entrepreneur Gwen Stefani to introduce a new line of sunglasses and optical eyewear for her L.A.M.B. (acronym for Love Angel Music Baby) and GX by Gwen Stefani brands. Both collections will launch early 2016.
“This is a dream I have had for such a long time. To finally have the opportunity to endlessly design my dream glasses is mind blowing. I can’t wait to share these L.A.M.B. and gx glasses because they are absolutely incredible,” said Stefani.
Tura is thrilled to partner with Stefani. “In addition to being a legendary performer, Gwen is a true fashion icon, an innovative designer and a leading tastemaker. This is truly a special opportunity to blend Gwen’s style, vibe and vision with Tura’s well known commitment to quality, service and innovation,” said Scott Sennett, President and CEO of Tura, Inc.
The L.A.M.B. collection mixes luxury materials and complex constructions with street, rock and roll and retro influences. Signature elements include custom metal tips, slotted screw heads and pyramid studs.
GX by Gwen Stefani tells an urban street story using bold color, expressive form and print references to military and tribal themes. Metal accents throughout the collection give it an edge and distinctive rock and roll flavor.
The L.A.M.B. collection will launch with 12 ophthalmic styles and 12 sunwear styles, with a list price range from $69.95-$89.95. The gx by Gwen Stefani collection will launch with 12 ophthalmic styles priced from $59.95-69.95. Sunwear will be available in department stores for the launch.
Today, L.A.M.B. offers apparel, shoes and bags with sunglasses & optical and watches launching in stores January 2016. L.A.M.B. also has an ongoing partnership with Burton that features an enormously popular
collection of cold-weather activewear and snowboarding accessories.
gx by Gwen Stefani is a new line of affordably priced fashion-forward accessories featuring elements of tribal, pop, punk and street influences. gx is comprised of footwear and bags with sunglasses and optical launching January 2016. In talking about the new line Stefani says: “The collection is fun, stylish and has some attitude. The idea behind gx is to design high quality and beautiful product that is also an amazing value.”