Paris–Guess and Gucci have been fighting in world courts for six years over the trademarks for “G” logos, and the latest round, in France, goes to Guess. In a statement released by Guess this week, the company lauded the Court of Paris’s rejection of Gucci’s request for 55 million euros in damages—and its decision to order Gucci pay Guess 30,000 euros (nearly $35,000).
“For six years now, Gucci has filed case after case against Guess and lost time after time,” said Guess CEO Paul Marciano. “On top of that, Gucci has lost some trademarks in the Italian case and now some in France as well. I continue to believe strongly that all these legal battles are a complete waste of time and this energy and money should be focused on business. Obviously, FH Pinault (chairman of Kering, Gucci’s owner) doesn’t see it that way.”
Guess won in the Italian courts in 2013 but lost in the United States in 2012 when a New York court ruled that Guess should pay Gucci $4.6 million and cease using the logo.