Bloomingdale’s Announces “The Greatest Showman” Collaboration for Product, Windows

In What's New, Industry News by Lauren Parker, Accessories Magazine

Ready for a big-screen musical/costume extravaganza for the holidays? Ready to start seeing those retail collaborations?

Inspired by P.T. Barnum, “The Greatest Showman” tells the story of a theatrical visionary who rose from humble beginnings to create the spectacle that became a worldwide sensation. “The Greatest Showman” is directed by newcomer Michael Gracey with songs by Academy Award® winners Benj Pasek and Justin Paul (“La La Land”). It stars Academy Award nominee Hugh Jackman, Academy Award nominee Michelle Williams, Zac Efron, Rebecca Ferguson and Zendaya.

Retailers like Bloomingdale’s have already launched collabs with exclusive merchandise, with The Greatest Showman windows coming this Holiday. There will also be themed pop-up shops in select stores and on bloomingdales.com. From a Marc Jacobs leather camera bag with circus tent stripes to a kids piano from Melissa & Doug, there’s something to surprise and delight the whole family.

Marc Jacobs x 100% Bloomingdale’s / The Greatest Showman

“We gravitated toward this partnership because of the strong message of inclusion and following one’s dreams that is prevalent throughout The Greatest Showman. We wanted to bring this theme to Bloomingdale’s this holiday season and all year long,” said Frank Berman, Bloomingdale’s Executive Vice President and Chief Marketing Officer. “It has been exciting to see a major motion picture come to life within the retail space through exclusive merchandise, in-store presence, marketing initiatives and of course Bloomingdale’s holiday window displays.”

Costume Designer Ellen Mirojnick captures the wonder and magic of the circus with colorful costumes that evoke fantasy. From theatrical outfits for the trapeze to the bold dresses for the Bearded Lady. In fact, Vogue calls it The Most Magical Musical of the Year.

 Watch the trailer below.

‘Everyone’s Afraid of it’: Why Fashion Brands are Still Avoiding Instagram Live
JCPenney Realigns Merchandising Organization