Grand Central Brings Back Shopping Rewards for the Holidays

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The indoor shopper’s market–sponsored by Shaw Floors- fills Grand Central Terminal’s Vanderbilt Hall with 76 artists and craftspeople drawn primarily from New York City and its surrounding areas.

New York—Grand Central Terminal, the home of Metro-North Railroad, announced today the return of its shopping rewards program “Grand Central Rewards” for the holiday season following the success of its first-phase launch in September.

Through “Grand Central Rewards,” visitors to the Terminal can win prizes for shopping throughout the iconic landmark through Dec. 20. Shoppers who spend a minimum of $50 at dining and retail stores in four distinct zones of the Terminal can redeem their receipts for limited-edition gifts with a Grand Central Centennial theme.

The Grand Central Rewards program works as follows:

●The Terminal is split into four distinct shopping zones: West of the Clock (in the Main Concourse), East of the Clock, the Dining Concourse and Grand Central Market.

●Visitors must shop in at least one store in each zone and spend a combined minimum of $50 from Nov. 15 to Dec. 20.

●A Grand Central Rewards brochure/folio that includes a zone shopping map and a pocket to keep receipts is available at the Information Booth in the Main Concourse or Grand Central stores & restaurants. After spending a combined minimum of $50 total in all four zones, shoppers can turn in receipts for a corresponding gift, while supplies last.

Limited Edition Gift Rewards

Retail and dining tenants in the Terminal offer everything patrons could need in one convenient location: last-minute travel needs, fashion and beauty products, prepared and gourmet food, fresh-food ingredients, high-end clothing, jewelry, accessories and more. Among the 100 shops and restaurants participating in “Grand Central Rewards” are Bobbi Brown, Vince Camuto, Kidding Around Toys, Jo Malone, Cursive, Cipriani Dolci, Financier Patisserie, L’Occitane, Grand Central Optical, Kenneth Cole New York, Eli Zabar’s Bread & Pastry, Oren’s Daily Roast, Ciao Bella Gelato, Irving Farm Coffee Roasters and Tri Tip Grill.

Shoppers who spend $50 receive a limited-edition Centennial notebook; for $100 in receipts, shoppers get a limited-edition Centennial umbrella; for $150, shoppers receive a limited-edition nylon and leather Centennial tote bag. (These limited-edition gifts are subject to availability.) Shoppers must bring receipts to the redemption kiosk in the Biltmore Room, located across from Track 42 on the Terminal’s main level, on the following dates and times:

•Tuesday, Dec. 3: 12 noon–6 p.m.

•Wednesday, Dec. 11: 7 a.m. – 2 p.m.

•Thursday, Dec. 19: 12 noon – 6 p.m.

•Friday, Dec. 20: 7 a.m. – 2 p.m.

Bonus Gift: Shoppers who show they follow Grand Central Terminal on Facebook or Twitter –or that they have downloaded the Terminal’s popular new mobile app – will receive a set of limited-edition Grand Central Terminal postcards.

“As we enter the exciting holiday season at the Terminal and close out our successful Centennial year, Grand Central Rewards allows us to thank the nearly 1 million people who come through the Terminal each day this time of year,” said Nancy Marshall, director of Grand Central Terminal’s Retail Leasing and Management at the MTA.

A full list of rules, a map of the zones, and additional information is available at



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