Governors Island’s Pop-Up Shop Mixes Fashion with History

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New York— New York has plenty of pop-up shops but this might be the first to combine fashion with a historical adventure. This summer, hop a short ferry ride from Manhattan to Governors Island—a former U.S. military base undergoing a creative reincarnation. View the two 1812-era forts, stroll past colonial buildings then check out The {NewNew} Etsy Team’s Treasure Chest, selling one-of-a-kind accessories inspired by the island’s intriguing history.

Featuring the works of the team’s 30 emerging artists and designers, the shop’s offerings will change weekly to encourage repeat visitors. Some examples: Jewelry incorporating ancient good luck symbols by artist Lingua Nicra; and recycled cotton messenger bags hand-embellished with motifs inspired by the island’s architecture.

“Because of its special place both geographically and in history, Governors Island has a feel that is different from anywhere else in New York City,” says Kimm Alfonso, leader of The {NewNew} Etsy Team.

About Etsy: is a vibrant online marketplace featuring all handmade merchandise. The site offers millions of unique items from sellers in more than 150 countries.

About Governors Island:
Governors Island has a rich history. A military base for almost 200 years (home to the U.S. Army and Coast Guard), the government sold the island to New York for $1. Today, the Governors Island Preservation and Education Corporation (GIPEC) oversees 150 acres of the Island, while the National Park Services manages the rest.

To reach Governors Island, take the ferry from the Battery maritime Building adjacent to the Staten Island Ferry in Lower Manhattan. For more information, go to