Goop’s Winning Retail Formula: Getting Others to Pay for Its Stores

In The Daily Scoop by Lauren Parker, Accessories Magazine

Goop is no stranger to the pop-up model. It’s been opening temporary stores since 2014 and has plans to execute six more by the end of 2018 — 2018 being yet another year in which the retail environment is anything but stable. But while brands are closing stores by the hundreds, Goop isn’t worried. In fact, it has a strategy in place to protect its retail endeavors from losing money: having others cover the cost. Read more at Racked

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