GLAM@WWDMAGIC Countdown: Q&A with Lip Artist Sensation Vlada Haggerty

In What's New, Industry News by Lauren Parker, Accessories Magazine

Vlada Haggerty

Vlada Haggerty. Photo: Ruben Chamorro for Cosmopolitan

Makeup artist Vlada Haggerty doesn’t just give lip service to her art. Her art IS lip service.

This is the women who creates those stunning designs we’ve seen on Instagram @vladamua and indeed her 800K+ followers are obsessed with her gleaming, glistening, glittery lips (yes, they are her lips in the images).

The industry is obsessed too. She currently serves as Smashbox Cosmetics’ “Lip Editor in Chief” and her makeup and hair styling works have been featured in Harper’s Bazaar, Jute Magazine, Reve Magazine (Italy), Harper’s Bazaar (Kazakhstan), Vogue (Mexico), Cosmopolitan (USA online), and more. Clients include Covergirl, Disney Style, Maybelline, NYX, Pat McGrath Cosmetics and Smashbox Cosmetics.

The Ukranian-born artist started her makeup career in 2011 when she took a makeup artist course in Eastern Europe. Fast forward to 2017, where Vlada held her first Gallery show in at AFA Gallery in New York.


In what is sure to be a showstopper, Vlada is coming to GLAM, the new beauty show at WWDMAGIC, Feb 12-14 in Las Vegas. There she will discuss “THE INTERSECTION OF BEAUTY & FASHION” as part of the new area’s launch. Below she gives us a sneak peek…

What inspires your designs?

Vlada Haggerty: Inspiration is everywhere for me. Food, memories, colors, contemporary and surrealist artists. I even did a lip art look inspired by my throw pillow!

What are the new trends in lip art?

It’s hard to tell, I don’t really follow trends. I like to always come up with something new. I like to push my own boundaries and challenge myself.

Do you prefer working with a certain kind of lipstick? Gloss? Matt? Liquid?  

I love using liquid to matte lipsticks as a base when creating jeweled or sequined lip looks. And of course, I’m a big fan of GLOSS. Whether it’s dripping or just has a high shine vinyl finish, it always makes a macro lip photo stunning. 

Happy Valentine’s Day my loves! I wish you all to find your true love one day and if you already have, hold on to the special someone and make it work. I love you all! ❤️❤️❤️ _____________ This lip art was created for @smashboxcosmetics ❤️ _____________ Photo, model and makeup by me @vladamua 💋 _____________ Products used: ❤️ @smashboxcosmetics Always on gel liner in Fishnet 👄 @smashboxcosmetics Always on liquid lipsticks in Disorderly, Bawse and Bang-Bang 💋 @smashboxcosmetics Jet Set waterproof eyeliner ❤️ Clear gloss _____________ #makeup #beauty #macrobeauty #macrophotography #lipart #liquidart #dripart #glossylips #gloss #highshine #lips #artisticmakeup #creativemakeup #drip #dripart #valentinesday #valentinesdaymakeup #lipstick #smashbox #smashboxcosmetics #smashboxsquad #love #makeupbyvladamua #vladamua

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Some of your designs are avant-garde, how can we incorporate some lip fun into our daily lives?

In my opinion the most wearable variation of lip art is an ombre lip. Plus, if done correctly, it makes the lips look much more plump.

WWDMAGIC is launching a new area called GLAM. Do you see glam/beauty products (lashes, nail polish, lips, etc.) as an important accessory now?  

Yes absolutely, beauty products are an essential part of my life. Not only they are my paints, they are also my confidence boosters! I feel empowred each time I wear a bright red lipstick.

How does makeup affect fashion? Is it about color? Attitude? 

For me, ever since I started wearing red lipstick, my closet got filled with red items of clothing and accessories. Now it’s a complete look from head to toe. That’s fashion!

What does your role as Smashbox Cosmetics Lip Editor in Chief entail?

I create exclusive lip art designs for all the new Smashbox Cosmetics lip launches, I do makeup and sometimes model for photos and videos for new lip campaigns, work with product development on the new lip collections and basically help with all things lips.

We hear you’re creating a coffee table book? Can you tell us anything about it?

Yes, I am very excited about it! I am shooting almost every day creating new unseen looks for it. I want it to be at least 200 pages, so it will take some time. I can’t wait to share it with the world! I have a few surprises coming your way……

WINNER HAS BEEN CONTACTED (check my stories) This post is a part of #vladamuasecretsanta CONGRATULATIONS AUSTRALIA!!!! 🖤❤️💛💚💙💜💙💚💛❤️🖤 This lip art is inspired by the amazing art of @john_monn 💜💙💚💛❤️ Check out his magical page! Thank you for the inspiration, John! Your work is absolutely stunning! Photography, makeup and model @vladamua Retouching by @lifespotsretouch 🖤💜💙💚💛❤️💛💚💙💜🖤 Products used: @smashboxcosmetics Always On liquid lipstick in Tar Pit as a base and @smashboxcosmetics Be Legendary Liquid Metals in Crimson Chrome, Iced Out, Moscow Muled and Foiled Brat, @danessa_myricks Artisanal Pigment in Sequin (bright blue), @graftobianmakeup glitter (green), @patmcgrathreal Gold 001. #lipart #Australia #loveislove #rainbow #lips #artisticmakeup #creativemakeup #liquidlips #belegendaryliquidlip #smashboxcosmetics #lipeditorinchief #vladamua

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