All eyes are on Gigi Hadid and Stuart Weitzman this holiday season. The footwear brand has collaborated for the second time with supermodel Hadid (face of the brand’s Fall/Winter 2017 ad campaign), on two exclusive footwear styles – the EYELOVE and the EYELOVEMORE. Hadid was on hand to celebrate the NYC pop-up last evening.
“I’ve really been into slides lately and wanted a pair that can take me into fall…no more cold toes! The evil eye is a powerful symbol meant to protect those who wear it from negative energies. It’s emotionally comforting and beautiful and captivating to look at. The bright colors are fun and remind me why we designed these shoes — they represent our commitment to build three additional schools with Pencils of Promise. Look Good, Do Good,” said Gigi Hadid, who was inspired by her personal connection to the mystical symbol the “evil eye”.
The retail price is $498 for the EYELOVE and $598 for the EYELOVEMORE.
A short film titled “The Season for Loving”, and starring Hadid, was directed by Cameron Duddy – a music video director who has worked with Bruno Mars and Jenifer Lopez, and bassist of country trio Midland.
EYELOVE and EYELOVEMORE mules also have a charitable aspect. The partnership with Pencils of Promise includes Stuart Weitzman’s financial commitment of $105,000 to build an additional three schools this FW17: one each in Ghana, Guatemala and Laos.