New York—For the first time in 15 years, Ghurka has a women’s collection. Designed in the tradition of Ghurka’s iconic men’s and travel collections, the capsule celebrates the brand’s ethos of classic adventure and American style.
There has been a strong impetus to sell women’s bags ever since CEO John Reuter of Brightwork Brand Holdings took over the brand in 2011.
“The single question we hear most is “When will you launch a women’s collection?” says Pam Bristow, executive vice president, marketing and brand strategy. “To date women have been snapping up our men’s, unisex and travel bags in droves, so the demand was clearly there. The fact is, we have a beautiful heritage in women’s bags and accessories as well as in men’s, but we wanted to make sure the brand was mature enough at this stage in our relaunch to support the reintroduction of a women’s business. The reception over the past few years has made us confident of this.”
The collection, which retails from $700 to $1,400, contains seven handbag styles in colors that are novel for the brand including Nevis (an elegant dusty rose), Malbec (a rich wine hue) and Indigo–alongside signature Ghurka calfskin leathers in a variety of chestnut hues.
Handcrafted in the classic Ghurka tradition, the launch capsule includes both new and archival models.
The range was developed to celebrate the spirit of Ghurka’s heritage in travel and sport. Among the designs are the Tilbury, a top handle satchel based on a vintage weekender style; the Rover, a sporting purse; the Wayfarer , a city to country tote; the Match, a twin zip pocketbook; and, the Standard, a modern unlined leather tote inspired by the classic American paper bag. Also included are a travel jewelry roll and an assortment of small leathergoods.
The collection will be sold exclusively at Ghurka boutiques in New York and San Francisco and online at www.GHURKA.com.