Get Ready for Fashion’s Night Out!

In Industry News, Marketing, What's New by Lauren Parker, Accessories MagazineLeave a Comment

New York—We hope you’ve got your best accessories picked out, because this year’s Fashion’s Night Out shopping soiree is going to be bigger, more fashionable, more star-studded and more fun than ever, and you gotta look the part!

Hitting NYC on September 8 and moving to other international cities over the month, this is the third installment of FNO, created three years ago by Vogue, CFDA, NYC & Co. and the City of New York. It is now in more than 100 cities in 16 countries.

The after-hours event is aimed to kick-start the Fall retail season (even if many revelers spend more time partying then shopping), and give those who aren’t privy to front-row Fashion Week invitations a chance to hobnob with A-list designers, celebrities, models and musicians and get a glimpse of the hottest fashions of the season.

While we can’t even begin to list every event at every store in New York, here are some highlights with an accessories slant (but check back often as we will be updating this list).

Select Events

For a full schedule by city, go to, or visit their Facebook page for updates. Some events are in-store, while others are happening in cyberspace in the form of contests and interactive fashion collaborations. Please check the schedule for exact locations, as chains have different events at different doors.

Accessorize: Stephanie Unter from from the online style blog the New York Fashion Hunter! will be in store to talk you through her must haves of the season. Get a free style consultation, fashion advice and more from this fashionista.

Alice + Oliva: Stop by the in-store carnival for sno-cones, cotton candy & quirky carnival games!

Anthropologie: Live Performances by A Fine Frenzy.

Barbie: Everyone’s favorite fashion doll presents free hop-on/hop-off bus rides on the Official FNO Bus (Gray Line Doubledecker buses). With 10 stops along the route, look out for Barbie bus signs and ambassadors, as well as QR codes and clues allowing you to play in the ULTIMATE FASHION HUNT GAME while out shopping at FNO.

BCBG: Hobnob with designers Max and Lubov Azria. The first 100 guests who buy the new fragrance will receive a bottle signed by Max. The first 250 customers to make a purchase will get a Runway Survival Kit with a .25 oz. bottle.

Bergdorf Goodman: Watch celebridogs strut their stuff at Bergdorf Goodman’s Best in Show Designer Doggie Show! Last year’s reigning champs Rommel and Whiskey–the Badgley Mischka designers’ two dachshunds–will return to compete alongside the pups of Bibhu Mohapatra, Joseph Altuzarra, Lela Rose, Reem Acra and more. See which designer-doggie duo takes the prize!

Burberry: Book Signing of “Vogue the Covers” by Dodie Kazanjian, foreword by Hamish Bowles. 10% of all purchases made on the evening will be donated to the Burberry Foundation.

Calypso St. Barth: Enjoy live music by Broadbelt Guitar Duo, blending Spanish, French and African/Moorish rhythms.

Coach: Check out the iconic Coach Duffle Sac, introduced in 1973 and reissued exclusively for Fashion’s Night Out. Coach commissioned seven hip bloggers and web editors to photograph and style themselves for “The Duffle Project.”

Cole Haan: Sweets & Sweeps—enter to win a new pair of Cole Haan shoes every month for an entire year.

Devi Kroell: Customize an iconic wooden clutch.

Diane Von Furstenberg: Capture the moment in the custom flipbook photo booth and get a sneak sample of the new fragrance, DIANE.

Famous Footwear: Open model casting call. Winners will receive the opportunity of a lifetime to model down the runway at the Indashio NY Fashion Week Show on Sept 13th!

Fendi: Check out “Atelier Fendi,” an exclusive exhibition featuring Fall/Winter 2011 ad campaign images, shot by Karl Lagerfeld.

Forever 21: Stop in and get styled by the Forever 21 stylist.

Fossil: DJ Lindsey will be spinning tunes. Check out the do-it-yourself station where you can personalize a Fossil tin.

Frye: Check out Frye’s first flagship and get complimentary monogramming on your favorite pair of Frye’s. Enter to win a free pair of boots too.

Gant: Personal Appearances by designers Michael Bastian of Gant by Michael Bastian and Christopher Bastin of Gant Rugger; receive a limited-edition combo gift of GANT Rugger sunglasses and a signed GANT by Michael Bastian canvas tote bag with purchases over $250.

Georg Jensen: Come view the new Fusion Pavé Collection. Enter to win a Fusion 18kt gold friendship bracelet.

Greenwich Jewelers: CFDA designer Melissa Joy Manning will be on hand with some of her most interesting one-of-a-kind jewels and customers will have the opportunity to create their own designs with a selection of gem curiosities and raw materials. Free gift bags while supplies last.

Guess: Enjoy DJ beats by DJ DexterLove, mini-makeovers by NYX Cosmetics and mini-manicures while models showcase the latest looks from the GUESS by Marciano Fall Collection. Special guest appearance by Cacho Falcon to work his magic scissors and create a custom tee for shoppers. Join M Loyalty and make a $5.00 donation during the event to The NYC AIDS Fund and receive a premium gift bag filled with any purchase.

H&M: Visit any NYC H&M to enter to win a night out in NYC! Attend a prelaunch shopping event celebrating Versace for H&M! Hotel accommodations and transportation to and from the event will be provided. Runner up prize is a $200 H&M gift card. Need a ride? H&M will provide free double decker buses. (S)hop on or (s)hop off in front of our SoHo stores, Herald Square store or our flagship store on 51st & 5th. Buses run from 7-11pm.

Henri Bendel: The store has partnered with Swarovski Elements to bling the night out with crystal with the debut of Fall/Winter 2011 Atelier Swarovski Collection. The store will be outfitted with a 14ft tall Swarovski Chandelier and Swarovski adorned costumes from Academy Award winning films Nine and Phantom of the Opera. The retailer will also house the Lower East Side Hester Street fair inside their 5th Ave flagship. The fair will feature an eclectic mix of food, beauty, accessories and lifestyle products. We hear Melt Bakery has created an FNO inspired ice cream sandwich flavor to be sold at the fair.

J. Crew: Meet Jenna Lyons, President and Creative Director, and Marissa Webb, Head of Women’s Design. Be one of the first to spend $150 or more to receive a custom Fashion’s Night Out Tote—featuring a one-of-a-kind drawing by one of our very own talented designers.

JCPenney: Bring a fashion “miss” from your closet and get a gift card to turn it into this season’s must-have clothing, footwear or accessory item. Also enter the “Miss for a Must” sweepstakes to win a retail therapy session at JCPenney with a fashion stylist. Experts will provide styling tips to event guests. All gently worn “misses” will be donated to charity.

Jimmy Choo: Pose at the step & repeat board using a specific ‘country’ graphic (i.e. ‘Jimmy Choo New York’). Photographer will take photos, which you can send to Jimmy Choo online to upload to Facebook and Choo Connection ‘Red Carpet Hall of Choo.’

Lanvin: Come show your dance moves at the Lanvin Dance Off. Inspired by the video campaign contestants will be invited to mimic showstopping dance moves featured in the campaign

Lacoste: Stop by one of the gourmet hot dog carts, grab a hot jumbo pretzel or stroll through the new boutique to shop the latest fall trends while enjoying a Patrón popsicle or a Patrón specialty cocktail from the upstairs bar. Kick off your own personal fashion week with a professional photo shoot at the LACOSTE & Patrón studio on the second floor. Be sure to come camera ready because you never know what celebs you’ll bump in too…. And it wouldn’t be NYC without a guest list, so don’t forget to RSVP: Share the love!

LOFT: Get great outfit ideas and fashion advice from a LOFT Style Expert.

Longchamp: Celebrate the launch of the new Balzane collection. Guests will be able to select a style from the Balzane bag collection and model it for a photographer against a quintessential Parisian countryside backdrop just as model Audrey Marnay did for Longchamp’s fall 2011 advertising campaign! Select your favorite shot to take with you and enter to win your very own Balzane bag.

Lord & Taylor: Meet Solange Knowles, Vince Camuto, Ivanka Trump, “Wear This, Not That” host Suze Yalof Schwartz, “7 Ways to Wear It” hot Lloyd Boston, and more.

Luca Luca: Champagne reception with raffle for a pair of Spring 2012 Runway Show tickets.

Madison Avenue “Twitter” Spy Fashion Hunt: Select three of the participating retailers and tweet a photo of the designated item to @MadisonAveSpy. Randomly selected participants who complete their three tasks will be directed to a secret Madison Avenue location where they will meet at 9pm, toast their success and receive prices from participating Madison Avenue stores. Follow @MadisonAveSpy and #MadisonAvenueFNO to play along and get helpful clues.

Marc Jacobs: Hit the Marc Jacobs carnival where shoppers receive a limited-edition Marc Jacobs carnival tote bag and Marc Jacobs balloon. Animal Cracker boxes will be available.

Lucky: Join Tim Gunn as he celebrates Fashion’s Night Out at Lucky Brand! Enjoy an exclusive DJ set, gourmet truffles, macaroons and cocktails as you browse the latest Lucky Brand looks. Plus, receive complimentary custom embroidery with your denim purchase, and a signed copy of Tim Gunn’s New York Times best-seller “Gunn’s Golden Rules” when you spend $150 or more!

Macy’s: Joss Stone performing outside the flagship store. From designer Rachel Roy and the New York Knicks’ Amar’e Stoudemire to Japan Vogue Editor at Large Anna Dello Russo and model Karolina Kurkova, Fashion’s Night Out is a celebrity-studded event at Macy’s Herald Square. Don’t miss Coco Rocha promoting the Karl Lagerfeld capsule collection, Bobbi Brown offering up tips in cosmetics, Brooke Shields and the Broadway cast of The Addams Family mingling with guests. Listen to DJ Samantha Ronson spin tunes and watch former Destiny’s Child Kelly Rowland perform.

Manolo Blahnik: Meet Sarah Jessica Parker as she unveils a special Manolo Blahnik shoe she teamed up to help design. A van will also ride around the city with Manolo’s favorite treat—milkshakes. A portion of the proceeds will go to The Fund for Public Schools. Check the FNO site for milkshake truck locations and times.

Max Mara: invites you for an evening of cocktails in celebration of Fashion’s Night Out. A special window display, “Max Mara on the cover” will showcase the most evocative covers that Vogue Magazines from all around the world have dedicated to the Italian fashion brand throughout the years.

Missoni: Check out the Missoni for Target Pop-Up (or shall we say, get in line)! It won’t hit shelves until September 13th but the FNO Target pop-up shop will carry the collection almost a week ahead of schedule.

Net-a-Porter: Window shop and win with this new concept entitled “Window Shop,” bridging the divide between retail and e-tail for one night only. Using cutting-edge imagery-recognition technology powered by Aurasma, shoppers will be able to buy and win from net-a-porter after downloading a specially created “Window Shop” app that will be available for iPhone, iPad and Android platforms before the event. The “Window Shop” will be displayed on vinyl graphics in select store fronts in London and New York. Visitors who download the app and visit the pop-up window shops can hold their mobile devices in front of the wide array of covetable designer fashions and accessories whereby the products will instantly appear on their mobiles available to purchase or potentially win as a prize! The best part? Purchases will be delivered ASAP so you don’t need to tote them around.

Nine West: Help support the Runway Relief Program during Fashion Week to raise money for Fashion Targets Breast Cancer. Meet Nigel Barker and Leslie Fremar and also get your Nine West Runway Relief bag, boot, and tank.

Oakley: Check out the women’s “Perform Beautifully” collection, enjoy a life DJ, appetizers, and show off your favorite Activewear and Lifestyle items in a free in-store photo booth!

Rebecca Minkoff and The Man Repeller host a hair braiding bar from 6-8 PM on the 5th floor at Saks Fifth Avenue. Choose from several different braid styles and personalize it with Rebecca Minkoff leather strips. The FNO exclusive launch of the Rebecca Minkoff Polyvore Dee Clutch sold exclusively at SAKS will be premiered that night. Enter a contest to have your hair style worn by Minkette Muse the day of the show, submit your pictures from that night via the Rebecca Minkoff Facebook page, winner will be announced via the @MinketteMuse twitter handle the night before the show. Receive a free gift with your Rebecca Minkoff purchase.

Reed Krakoff: The designer will host a private event at the RK boutique on Madison Avenue in support of 2011 CFDA Award winner Prabal Gurung and all rising designers. Mr. Gurung’s new collection will be on view in the boutique windows, donated by Reed for the evening. Join the designers for cocktails and enjoy an exclusive taste of the “New York” macaron by Ladurée.

Robert Marc Eyewear: Trade in your old glasses to benefit New Eyes for the Needy and receive a $50 gift card for your next Robert Marc purchase. Also enter our drawing for a $1,000 shopping spree.

Saks Fifth Avenue: Meet various designers and celebrities hosting fashion activities and style festivities. One stand-out event features designer Christian Cota collaborating in digital painting with guests on the 3rd floor of the 5th Avenue flagship.

Samantha Thavasa: Drop by the boutique to enter your name and/or business card and win one of three handbag giveaways Socialite Tinsley Mortimer will be here to discuss her fashion tips for 2011. *This event is by RSVP Only. Reply to by August 27.

Sang A: Handbag designer Sang A will host a she hosts a fun online photo contest where you pull an outfit together, snap a photo of yourself and submit it for a chance to win.

Satya Jewelry: Enjoy a personal shopping experience. Enter to win a $50 Satya Jewelry gift card. Refreshments provided.

Scoop NYC, Citizen of Humanity, Birchbox, and Yosi are having a Fashion’s Night Out block-party in the Meatpacking District. Celebrate with Zac Posen as he blasts tunes with DJ Jus Ske and watch an artist at work as Curtis Kulig designs an FNO graffiti masterpiece on Scoop’s windows. Meet blogging sensation The Man Repeller for Gryphon and get her look when you shop her favorite picks from Scoop NYC. Be one of the first 50 customers to buy Yosi Samra’s flats at the Street Store and get a free pair.

Selima Optique: Shop all pink and blue frames with proceeds going to the American Cancer Society.

Shopbop: Visit stylist Louise Roe at the Shopbop Lounge in the Meatpacking district at 9th Ave/13th where she will be interviewing Shopbop designers, stylists, bloggers and fashionistas to be live streamed on There will also be fashion presentations of seasonal trends from, along with a sweepstakes to enter to win a $5,000 shopping spree to

Solstice Sunglass Boutique: U.S. debut of the Giorgio Armani Frames of Your Life sunglasses.

Stuart Weitzman: Michelle Trachtenberg and Hayden Panettiere unveil the new Young Hollywood Cares Shoe Collection, which will benefit ovarian cancer research. Stuart worked with the actresses, as well as Scarlett Johansson and Olivia Palermo, to co-design unique styles. All proceeds from the Young Hollywood Cares Shoe Collection will be donated to the pioneering research of Dr. Marsha A. Moses, the Director of the Folkman Institute in Boston.Sunglass Hut: DJ performance by top model CHANEL IMAN. For each sunglass purchase, consumers will have an opportunity to meet Chanel and take their photo with the supermodel. Free beauty stations and fashion tips, refreshments and much more! Event to take place 6pm to 10 pm, at Sunglass Hut Flagship store on Fifth Avenue at 48th Street.

Swarovski: A sparkling crystallized compact is your gift with any $150 purchase and be sure to enter to win a gorgeous crystal necklace. Plus, receive a crystal tattoo just for stopping by!

Tods: Fashion and photography come together at Tod’s Madison Avenue boutique with an exhibit featuring 20 emerging photographers selected by Franca Sozzani, the editor-in-chief of Vogue Italia.

Tory Burch: With every $250 purchase, you can get your look styled then pose for the camera and your photo might be posted on Tory Burch’s Blog.

Tiffany: Experience the glamour of the 1970s at Tiffany & Co., celebrating the launch of a chic new jewelry collection inspired by the artistry of the Tiffany archives.

Tracy Reese: The designer will host her 2nd annual FNO dance-a-thon, inviting guests to show-off their best moves with surprise performances and a DJ to keep the music going all night. Tracy Reese will judge the dance-a-thon and prizes will be awarded to the evening’s best dancers. Guests who spend more than $300 will automatically be entered in a raffle to win a TR FNO prize package.

Van Cleef & Arpels and Street Style Photo Blogger MR. NEWTON will host a live photo booth. You’re the star of your own shoot styled in a selection of the most fabulous iconic jewels and watches the House has to offer. Look for your photo as it streams to Facebook, Mr. Newton’s blog and screens inside and outside the boutique.

Vera Wang: Follow Vera and @VeraWangGang as they tour NYC in their customized Mister Softee truck! Vera will be getting her hands dirty while greeting fans with their fave flave of ice cream! Go all out for Fashion’s Night Out! Be sure not to miss the exclusive shopping incentives available at Vera Wang on Mercer, not to mention the amazing giveaways V will be handing out!

Victoria’s Secret: Get your photos taken with Angels Adriana Lima, Alessandra Ambrosio, Erin Heatherton and Lily Aldridge.

Wet Seal: The retailer will be raffling off a $50 Gift Card every hour throughout the night. A DJ & Make-Up artist will be in-store during the event, beginning at 6pm.

WiNK: Meet designers Deepa Gurnani and AV Max. Great shopping incentives. Enjoy refreshments from MOONSHINE®, The Original MOONSHINE® is premium clear corn whiskey–for the movers, the shakers and mischief-makers.

Zappos: Join the e-tailer for a fun night out at Merc Bar, for people who love fashion, and want to discuss and explore Zappos’ stylist Brooke Hyden’s favorite looks! There will also be fashion trivia, fun fashionable door prizes, as well as the signature Zappos cocktail!

Zara: A festive party featuring a celebrity DJ, a decadent Champagne bar and Polaroid Fun. See if you get chosen to appear on party pages and shop from the new season’s top looks.

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