Gen Z’s Need for Speed and How Retailers Can Keep Up

In The Daily Scoop by Lauren Parker, Accessories Magazine

If retail was a target-based dart game, then hitting Gen Z would be the bullseye. Not because they have the most spending power or the most stable jobs, but for a variety of factors that make them, if nothing else, a good investment.¬†Combined with millennials, the two youngest groups are poised to make up roughly 70% of the global population by 2028, according to a report emailed to Retail Dive by Cowen. That’s 70% of consumers who are digitally fluent, value price when making purchase decisions and lean on Amazon like a girl with a broken leg.¬† Read more at Retail Dive