With over a billion listings, eBay is quite the barometer of data-supported trends. eBay’s just-released ‘Top Shopped’ report takes an exclusive look at 2017 sales from its vast marketplace with a look at pop culture influences. We’ve highlighted the fashion highlights mentioned in the eBay report with a look at how fashion designers recently interpreted these trends and continue to do so going forward:
GEN-Z YELLOW: Millennial Pink’s obsession reached its tipping point, and ‘Gen-Z’ Yellow is set to take the reigns as 2018’s new ‘It’ color. There was a 7% increase in sales of yellow dresses (seen on celebs and social media influencers alike) compared with 2016.
ROYAL FEVER REIGNS:
Between Netflix’s “The Crown,” Pippa Middleton’s wedding, and Meghan Markle’s engagement to Prince Harry, eBay saw US shoppers coveting British brands throughout the year. In the weeks following the first outing as an engaged couple on November 27 – and with Meghan wearing a white belted wrap coat – there were more than 13 white coats purchased every hour on eBay. Additionally, 4.6K Mulberry ‘The Bayswater’ handbags, and more than 3K pairs of Hunter Wellingtons were purchased since January 1, 2017.
The ’80s and ’90s streetwear trend reached its tipping point in 2017, with eBay selling more than 57K fanny packs and more than 25K Champion sweatshirts. Sneakers remained hot, and the Adidas Superstar (107K pairs bought) beat out the Reebok Classic (28K pairs bought) and the Nike Cortez (24K) in a huge way.
Social issues bubbled to the surface during 2017’s tumultuous political year, impacting fashion fashion choices. Shoppers bought more than 43K pieces of apparel featuring political and feminist slogans, 24K women’s pantsuits, and 2K ‘Nasty Woman’ shirts.
RAINBOW SATURATION: Mythical creature obsession reached its peak in 2017; a notable form of escapism during a tumultuous year. Shoppers coveted clothing and accessories in a variety of colors, including unicorn phone cases (nearly 70K bought), unicorn costumes (56K), unicorn pajamas and onesies (nearly 21K) and mermaid makeup brushes (57.5K).
Environmental awareness and sustainability, became the norm. Gucci announced its commitment to fur-free design, and sales increased by 7% compared to 2016 sales. Dior introduced eco-friendly packaging, with sales increasing 13% year-over-year on eBay.
As eBay continues to grow its marketplace with new brands, the retail giant will be exhibiting at WWDMAGIC for the first time this February.