Gap and CFDA/Vogue Fashion Fund Introduce Limited-Edition Collection

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

SAN FRANCISCO–Yesterday Gap debuted its limited-edition collection of designs created exclusively for Gap by this year’s CFDA/Vogue Fashion Fund (CVFF) winners—emerging designers Monique Péan, Patrik Ervell and Sophie Théallet.

Unlike the previous three years, where CVFF designers had a more restricted assignment (i.e. “create a classic white shirt” or “create a collection inspired by Gap’s classic khakis”), this year challenged winning designers “to openly interpret the spectrum of Gap’s iconic looks resulting in a collection of flirtatious dresses, skirts and tops for women; modern blazers, t-shirts and button-downs for men; and stunning necklaces and bracelets.”

Also new this year? The designers are producing the clothing, which went on sale yesterday at Gap’s Fifth Avenue pop-up concept store and will remain while supplies last. Items will range in price from $28 to $298. Each piece reflects the designers’ creative visions while still retaining Gap’s classic, yet casual aesthetic.

Past designers have included 2007 designers Doo-Ri Chung (Doo.Ri), Kate and Laura Mulleavy (Rodarte) and Thakoon Panichgul (Thakoon), and 2008 designers Phillip Lim (3.1 Phillip Lim), Scott Sternberg (Band of Outsiders), Michael Bastian, Philip Crangi and threeASFOUR’s Gabi Asfour, Adi Gil & Angela Donhauser.

“I love this partnership because it allows us to raise awareness of emerging design talent while giving our customers access to exciting new designers at an affordable price,” says Gap’s Executive Vice President of Design, Patrick Robinson. “Leaving the theme open this year enabled the designers to reinterpret the range of Gap’s iconic wardrobe essentials while staying true to their own point of view.”

Of the collaborations, Monique Péan’s focuses on jewelry. She launched her eco-friendly fine jewelry company in 2006, highlighting sustainability and ethical trade while raising awareness of indigenous culture and concerns. In the past year, Pean has provided clean drinking water to more than 3,400 people in collaboration with charity: water. She is one of the winners of the 2009 CFDA/VOGUE Fashion Fund and also received the 2009 Ecco Domani Fashion Foundation Award for Accessories. Ms. Péan holds a B.A. in Philosophy, Political Science, and Economics from the University of Pennsylvania.

Regarding her collection for Gap: “Made of sustainable and eco-friendly materials such as naturally shed buffalo horn coconut, buri twine, and organic cotton, my CFDA Vogue Fashion Fund Gap collection incorporates the signature organic shapes from my fine jewelry collection with dashes of magenta and lime green. Each piece from the collection will provide clean drinking water to one person for 20 years. The capsule collection hints at the Caribbean and is perfect for summer beach days.”

CFDA Executive Director Steven Kolb added this enthusiasm for the project: “The CFDA/Vogue Fashion Fund designers are the top names to watch. Each has created unique offerings as part of the collaboration with Gap. It is an exciting collection of women’s and men’s clothing and jewelry.”

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