Fraas Launches Throw Blankets

In Industry News, What's New by Lauren ParkerLeave a Comment

Fraas Cashmink throwNew York, NY/Wüstenselbitz, Germany–Consumers have been accessorizing their outfits with Fraas’ vast array of scarves and wraps for decades; now they can accessories their homes.

The fifth-generation international manufacturer has just launched a line of throws in a few groupings to bring their design know-how to the home. “The new home accessory launch offers many unique and special options for the marketplace and we expect very positive feedback. We are happy that all our existing Fraas fans and a new marketplace can discover what we have to offer and now enjoy our products year-round at home. A throw is the perfect accessory to renew a room and update furniture,” says Ken Krieger, VP of Sales.

The first features Fraas’ exclusive Cashmink material (acrylic that looks and feels like soft, luxurious cashmere) in a 60″ x 80″ size that retails for $115. Patterns include popular looks like stripe, Navajo leopard print and ombré color-block design.

The second grouping features acrylic knits for $70 and are 44″ x 60″. The third group of wool styles is for those customers who want a natural fiber with great warmth. This group of four styles is 60″ x 80″ and will retail for $225. Designs include houndstooth, ornamental scroll and exploded plaid.

More designs will be introduced for Spring/Summer 2014 and the category will be an ongoing division for the V. Fraas company.



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