Fossil Group to Launch More Than 100 Wearables This Year

In What's New, Industry News by Accessories Staff

Coming this spring: Fossil's Q54 Pilot smartwatch.

Coming this spring: Fossil’s Q54 Pilot smartwatch.

Las Vegas—Coinciding with the 2016 Consumer Electronics Show (CES) here, Fossil Group announced it plans to introduce more than 100 connected devicese in 2016.

Among the newest smartwatch launches is the Q54 Pilot, at the 2016, available in retail stores in this spring with a  retail of $175 to 215.

Inspired by vintage aviation and using Fossil’s original Pilot 54 case and chronograph movement, this new non-display, stainless steel smartwatch allows wearers to receive filtered LED color-coded or buzz notifications from their favorite contacts, apps, or keywords.

“We successfully launched wearables with one brand and 10 styles in 2015 and quickly ramped up to launch wearables for several brands in more than 100 styles in 2016,” said Greg McKelvey, chief strategy and digital officer, Fossil Group. “Bringing Fossil Q to market helped us identify additional opportunity, and based on the positive consumer response, we are going big this year. Our retail partners will see the power of Fossil Group’s scale and consumers will see the variety of functionality, style, colors and brands they desire.”

The new products will include activity trackers and smartwatches for many brands. Misfit, the wearable technology brand Fossil Group acquired in November 2015, will also launch new, innovative types of connected devices. The Misfit and Fossil brands will feature new wearables throughout the year.  Fossil Group will launch new products throughout 2016, and all 100 styles will be available by Holiday 2016.

Distribution Points

Operating in both the fashion and tech industries, Fossil Group is positioned to produce a broad variety of connected products that appeal to both fashion and consumer electronics channels. The positive impact of the expanded product offerings enables Fossil Group to add 20,000 distribution points, nearly doubling points of sale in early 2016. The company and its brands will now have more than 50,000 total points of sale, ranging from department stores to jewelry stores to big box consumer electronics retailers and more.

Fossil Group’s Preston Moxcey, general manager of Misfit, and Sonny Vu, president and chief technology officer of connected devices, will discuss the convergence of technology and fashion during CES on the Digital Health Summit panel “From Geek to Chic: Digital Health Goes Mainstream” at 9:10 a.m., Friday. Jan. 8, at the Venetian, level 4, Lando 4304.

The company’s Fossil and Misfit brands also announced app upgrades, activity trackers, a smart watch and other new wearable devices at CES.  (Fossil Group’s Fossil and Misfit brands will exhibit in the Sands Expo and Convention Center – Tech West – booth #73923 and #73928.)

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