Fossil Group Adds 300 New Wearables to Its Multibrand Mix

In What's New, Industry News by Lauren Parker, Accessories Magazine

Fossil Group is pushing its high-tech capabilities to 11.

Armani AX Connected

Armani AX Connected

The company announced today from CES® 2017 that it will double its wearables production to an unmatched 300 new products and add new brands in 2017. The new connected products will span an assortment of Fossil brands:

  • Armani Exchange entered the wearables market with the introduction of Armani Exchange Connected, a collection of hybrid smartwatches.
  • Fossil extended its Fossil Q hybrid smartwatch line with Fossil Q Accomplice, which feature the brand’s slimmest case to date.
  • Skagen introduced the Jorn and Hald hybrid smartwatches, offering thinner case sizes that are appealing to a modern aesthetic.
  • Misfit unveiled Vapor, the brand’s first touchscreen smartwatch featuring heart rate, GPS and standalone music functionality.
Kate Spade tracker

Kate Spade tracker

“Customers crave connectivity that doesn’t compromise style. We’re creating more options to seamlessly integrate desired tech features into our customers’ style and lifestyle,” said Greg McKelvey, chief strategy and digital officer, Fossil Group. “Fossil Group’s design, scale, speed to market and unrivaled portfolio of fashion brands, coupled with our cloud and app platform, and tech and hardware innovation, have pulled us ahead of the wearables pack.”


Fossil Smart Watch

Fossil Group’s wearables products include touchscreen smartwatches, hybrid smartwatches and activity trackers, underscoring its commitment to innovate with a fashion-first approach.

In 2016, Fossil Group launched more than 140 wearables across Chaps, Diesel, Emporio Armani, Fossil, kate spade new york, Michael Kors, Misfit and Skagen brands throughout 40 countries and in 20 languages.

“For more than 30 years, our products have set the category’s standard in fashion design. Now as we apply that same design-first focus to wearables, the feedback we’re getting from customers and retail partners is to keep bringing them more of it,” added McKelvey. “In particular, the success of our hybrid smartwatches has proven that our consumers want a balance of function and fashion. We’ve effectively filled that gap in the market. Hybrids pack the power needed to efficiently accomplish daily tasks in a beautifully-crafted timepiece.”


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