Somerset, England—Mulberry announced today the new chief executive who’s mission will be to return the British leathergoods makes to a more affordable stance.
Theirry Andretta, who has held a number of senior roles at Lanvin, Moschino, Gucci Group, LVMH Fashion and Céline. He was until recently the chief executive of Buccellati. He will join Mulberry on April 7 where he work will alongside another Céline veteran, Johnny Coca who will become creative director this summer.
Andretta replaces CEO Bruno Guillon, who quit about year ago after a turbulent two years that included three profit warnings after he tried to move Mulberry upscale in the 1,000 pound plus echelon.
“I am delighted to become chief executive after nearly a year as a non-executive director,” Andretta said. “Mulberry is a truly authentic British brand with a unique manufacturing base in the UK. The brand has great international potential.“
After Guillon departed, Chairman Godfrey Davis took over the reigns and ushered in a return to lower-price offerings like the ones that made Mulberry so popular.
While Mulberry slumped to a loss in the six months to the end of September last year, it said in December that a return to its lower-priced roots had lifted sales more recently.
Davis will revert to his sole role as chairman on April 7.