Flutter Eyewear Reads Between the Lines

In What's New by Dana Cassidy

flutter eyewearSan Francisco–What do women not want? Ugly, generic drugstore reading glasses! So bat your eyes at Flutter Eyewear, a stylish new website for stylish reading glasses and sun readers.

Be warned—these are not your grandmother’s reading glasses. Flutter Eyewear offers frames in trendy and classic styles including cat eye, butterfly, oval and rectangle, all are available in a multitude of colors.

But the real eye-opener is its website, which takes the guesswork out of shopping for glasses and allows shoppers to find the perfect pair in the comfort of their own home.

glasses paper dollShoppers can upload a self-portrait to help determine their face shape and virtually try on styles to see which are the most flattering. Still unconvinced it’s the perfect pair? There’s the innovative paper doll option, which provides a printable paper doll-like cut out of a pair of glasses for you to physically try on. A printable lens power chart is also available to help determine one’s necessary magnification.

A portion of Flutter Eyewear’s profits go to Canine Companions for Independence which provides highly trained dogs as companions for people with disabilities, particularly those with impaired senses.

Suggested retail: $85 for reading glasses, $95 for sunglasses.



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