Vodka and hats? File this under unusual collaborations that somehow work!
Brands are getting increasingly creative in their collaborations, mixing industries and aesthetics to come up with winning designs. The latest? Finlandia Vodka, which is the Official Vodka of the Kentucky Derby® and Churchill Downs®, has teamed up with master hatmaker Olivia Griffin to create an exclusive hat for race day.
The collaboration has created four limited-edition hats, all incorporating Griffin’s artistic interpretation of Finlandia (think of the iconic ice-inspired bottle and its icy grays and blues, not to mention pops of vibrant pink (from Churchill Down’s signature Oaks Lily cocktail, featuring Finlandia Classic Vodka).
Each hat is made by hand and sculpted exclusively for Finlandia Vodka. “It’s been very exciting to work with the Finlandia team to bring high-end fashion to a high-end spirits brand, and to highlight the creativity that the Derby inspires in people,” said Griffin.
Name That Hat Contest
There’s also a giveaway component to the partnership: Finlanda and Griffin are giving away the limited-collection of four hats via Finlandia Vodka’s Facebook page now through Derby day (May 5). Fans (21+ years old) can enter to win one of the hats by “finnishing” the hat collection with an original name. Consumers may comment on corresponding Finlandia Facebook posts to name the hat collection. Official Rules.