Merriam-Webster has announced its 2017 “Word of the Year” based on the sharpest spike in look-ups, and that word is Feminism. The dictionary cites a 70% boost in online searches for “feminism” compared to 2016, with spikes coinciding with reports or events (think Women’s March or pop culture items like “The Handmaid’s Tale,” or “Wonder Woman”).
Meanwhile, according to search platform Lyst, ‘Power’ was the most-used fashion word of 2017, with ‘Woke’ a close second. The analysis came after studying 30,000 online editorial articles over 100 online fashion and lifestyle publications.
Feminist or empowerment-centric sentiments in strongly on Instagram, unsurprisingly, with brands running giveaways and providing inspirational messages for followers.
💥GIVEAWAY💥 We are so excited to be collaborating with @rubysrubbish on a GIVEAWAY- just in time for the Holidays!! One lucky winner will receive a $100 Lenny & Eva gift card AND $100 Ruby’s Rubbish gift card – that’s a total value of $200!!! To enter: 1. Follow @lennyandeva and @rubysrubbish 2. Like this photo 3. Tag 3 friends. Winner will be announced December 15th. 🤗
The fashion industry has already weighed in, from Missoni’s pink knit “feminist” hats to jewelry designers pushing the women’s Venus symbol or raised fist.
While there has been no rush of mainstream #MeToo accessories, the women’s movement of no tolerance regarding harrassment or even inequality is driving the narrative of female empowerment. Stella Valle’s I am a Woman Warrior, is more about jewelry, it’s a full empowerment campaign including a pledge