‘Feminism’ is Webster’s Word of the Year. Cue the Accessories!

In What's New, Industry News by Lauren Parker, Accessories MagazineLeave a Comment

Feminist cosmetic case. Chibi Chi Designs Etsy

Merriam-Webster has announced its 2017 “Word of the Year” based on the sharpest spike in look-ups, and that word is Feminism. The dictionary cites a 70% boost in online searches for “feminism” compared to 2016, with spikes coinciding with reports or events (think Women’s March or pop culture items like “The Handmaid’s Tale,” or “Wonder Woman”).

Prabal Gurung FW17. FirstView

Meanwhile, according to search platform Lyst, ‘Power’ was the most-used fashion word of 2017, with ‘Woke’ a close second. The analysis came after studying 30,000 online editorial articles over 100 online fashion and lifestyle publications.

Taylor Wilkinson “Venus” Ring

Feminist or empowerment-centric sentiments in strongly on Instagram, unsurprisingly, with brands running giveaways and providing inspirational messages for followers.

The fashion industry has already weighed in, from Missoni’s pink knit “feminist” hats to jewelry designers pushing the women’s Venus symbol or raised fist.

Missoni FW17. FirstView

OTEM Power Pendants

While there has been no rush of mainstream #MeToo accessories, the women’s movement of no tolerance regarding harrassment or even inequality is driving the narrative of female empowerment. Stella Valle’s I am a Woman Warrior, is more about jewelry, it’s a full empowerment campaign including a pledge

Stella Valle Woman Warrior Bracelet