Fashion Project Partners with Nordstrom to Reward Customers Who Give Back

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

fashionproject2Boston—With Spring almost upon us, it’s time for the annual Spring cleaning and getting rid of those seldom-worn (or never worn) items in the back of your closet.

Fashion Project, the premier online clothing, shoes and accessories donation service, today announced a new partnership with Nordstrom that gives savvy shoppers the opportunity to pay their fashion forward. It’s easy: when participants donate five qualifying items to Fashion Project (, proceeds from the re-sale of the items will benefit a registered 501(c)3 charity of the participant’s choice. In addition, participants will now also be able to earn a $40 Nordstrom Gift Card.

Give Back and Update Spring Wardobes

“This partnership with is a fantastic opportunity for our customers because it makes it easy for them to give back to their favorite community organizations and update their wardrobe, all at the same time,” said Brian Dennehy, Nordstrom chief marketing officer. “Supporting our communities has always been important to us at Nordstrom, and we know that it means a lot to our customers as well. We’re excited to partner with and give our customers a new way to lend their support to those organizations that matter most to them by simply cleaning out their closets.”

By visiting, participants can register, select a 501(c)3 charity to support (or request that one be registered to be included), and request a pre-paid mailing envelope for their donations.

After a participant has donated five qualifying items, they will receive a $40 Nordstrom Gift Card in the mail from Qualifying items must meet or exceed $50 in original retail price; be in nearly new or great condition; and be one of brands listed on the website (


Since it’s founding in 2012, has worked with more than 300 non-profit partners and powered donation programs for the Council of Fashion Designers of America, Joie, Milly, Helmut Lang, and more. By focusing on maximizing the value of every item donated, can raise up to 100x than an average thrift store.


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