Fashion Bug Launches National Fundraising Initiative

In Marketing, What's New, Industry News by Accessories Staff

Fashion Bug's Pink Ribbon T-Shirts

Bensalem, PA—Throughout Breast Cancer Awareness Month this October, all Fashion Bug stores across the country will donate 100% of the profits from the sale of the Fashion Bug Pink Ribbon Tee to support Living Beyond Breast Cancer’s educational resource “Guide for the Newly Diagnosed” and its Survivors’ Helpline, a personalized matching service that connects women in similar circumstances in a confidential setting.

The fundraising initiative was designed specifically to provide educational resources and support services for the 230,000 women who are annually diagnosed with breast cancer. The initiative is in partnership with Living Beyond Breast Cancer (LBBC), a national, 501(c)(3) organization headquartered outside of Philadelphia.

Special Initiative During Breast Cancer Awareness Month

“We are proud to announce our partnership with Living Beyond Breast Cancer and our company’s involvement and commitment to this notable cause,” says Fashion Bug president, MaryEllen MacDowell. “Fashion Bug is thrilled to have the opportunity to assist Living Beyond Breast Cancer in its twentieth year of delivering educational programs and support services to all women affected by breast cancer. The important mission of the organization and the respect it has around the world compelled us to select LBBC as a charitable partner.”

“Every two minutes a woman’s awareness of breast cancer changes forever, because every two minutes of every day, of every month, of every year, a woman is diagnosed with a form of this disease,” says Jean Sachs, MSS, MLSP and CEO of Living Beyond Breast Cancer

For the seventh year in a row, Living Beyond Breast Cancer received Charity Navigator’s highest rating of four-stars, awarded only to those organizations that exceed industry standards and outperform most other charities within its cause.

The Fashion Bug Pink Ribbon Tee retails for $16.99 (misses) and $19.99 (plus) and is available at  Fashion Bug 700 locations throughout the United States.

About Living Beyond Breast Cancer

For twenty years, Living Beyond Breast Cancer (LBBC) has been empowering women to live as long as possible with the best quality of life regardless of educational background, social support or financial means. Founded in 1991, LBBC has been committed to providing national educational programs and services that include a website,; a toll-free Survivors’ Helpline, (888) 753-LBBC (5222); national conferences; free teleconferences; networking programs; quarterly newsletters; publications for medically underserved women; healthcare-provider trainings; recordings and the Paula A. Seidman Library and Resource Center.

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