Contest Makes Consumers ‘Famous for the Day’

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Contest Makes Consumers ‘Famous for the Day’

St. Louis –— Famous Footwear, the family footwear chain operated by Brown Shoe Company, Inc, announces a new web series that gives consumers the opportunity to feel “Famous for a Day.”

Adding an entertainment layer to the company’s “Make Today Famous” branding, advertising and social media campaign, the “Famous for a Day” series surprises lucky consumers and gives them the opportunity to spend a day with their favorite celebrity. Each surprise encounter is taped for a viral video series that enables consumers nationwide to share in the experience online at

“We launched the ‘Make Today Famous’ campaign a year ago during back to school to inspire customers on their walk through life, highlighting that magical moment of finding the perfect pair of shoes at the right price from a brand you love. We’re building on that feeling with the ‘Famous for a Day’ web series, giving consumers an once-in-a-lifetime opportunity to have a truly famous day with their favorite celebrity and sharing their excitement with the country,” said Will Smith, senior vice president of marketing at Famous.

The first video in the “Famous for a Day” series features Grammy-nominated recording artist and 2007 American Idol winner Jordin Sparks who will make her Broadway debut in the Tony Award-winning musical “In The Heights” later this month. In the video, Sparks surprises 16-year-old Kieriay Moyer at her home in Orlando and rides along as the super-fan is made “Famous for a Day.” Moyer was selected for the surprise due to her dedication to social service and helping others in and beyond her community. The second and third installments of the Famous for a Day video series are expected to go live later this month August and in September.

Famous Footwear’s “Make Today Famous” campaign also includes an integrated advertising for back-to-school, including seven television ads spots including a “text-in” offer for an additional 20% off during the buy-one-get-one-half-off back-to-school sale. The campaign also includes radio, digital, in-store and print elements, and in-taxi screens.

About Famous Footwear
Famous Footwear is a family branded footwear retailers with 1,100 stores nationwide and e-commerce site. The chain offers than 80 nationally recognized brands, including Nike, Skechers, Naturalizer, Puma, Steve Madden, Converse, New Balance, DC, Rocket Dog and Carlos by Carlos Santana, and toning footwear from brands like Skechers and Reebok.