Fall 2018 Fashion Campaigns: Prada’s Neon Dream

In What's New, Industry News by Lauren Parker, Accessories MagazineLeave a Comment

If there was ever any doubt that 80s fashion and neon are making a comeback, just¬† look to Prada’s latest campaign.

Cinematically framed against the illuminated Las Vegas night sky and immersed in color, Amanda Murphy is the protagonist of Neon Dream, the new chronicle of 365 for the Prada Fall/Winter 2018 Womenswear Advertising Campaign.

Photographer Willy Vanderperre captures hyperreal fluorescent pink, red, and orange in blurred, impressionistic vistas of Las Vegas – images that, ultimately, represent an idea of the city, a mirage, an ideal.