FALL 2016 FASHION ADS: THERE’S A DRONE AND THERE’S WILLOW. LET’S NOT FORGET IRIS AND KATE, TOO

In What's New, Industry News by Accessories Staff

Around this time of the year, a lot of people already have their print copy of their favorite magazine’s September issue—and this means a lot of fashion visual eye candies to look at, as brands roll out their Fall 2016 campaigns in print.

For magazine industry insiders, “The September Issue” is the meatiest among all their issues for the year, which is a reflection of fashion’s transition from warm weather clothing and accessories to dressing up for the colder months ahead. In advertising, this presents a good time to increase a brand’s presence as people are keener to know what trends should be watched for starting fall.

In the online media realm, fashion’s Fall 2016 ads and campaigns have become newsworthy, too. As a lot of these campaigns are spearheaded by celebrities and big personalities, many news outlets have also offered teasers or sneak peeks to their readers, and sometimes even a behind-the-scenes coverage.

At this point, many magazines and style press are starting to put up their round-ups of some of the industry’s noteworthy ads to look—and marvel—at. Accessories Magazine is one of them, and here are some that definitely caught our eyes.

CRAIG GREEN

Craig Green

Craig Green

Who shot it? No one, because Craig Green and his creative team used a drone to shoot this—a first in the industry.

Our verdict? Kudos to Craig Green for pulling this off! The black beach sand aptly provides the background for his neutral-colored loose clothes.

GUCCI

Gucci

Gucci

Who shot it? Glen Luchford

Our verdict? This picture looks youthful, but not avant garde. That’s not necessarily a bad thing though if you’re featuring Japan’s famed cherry blossoms and Gucci’s intricate embroidery.

STÜSSY

STÜSSY

STÜSSY

Who shot it? Tyrone Lebon

Our verdict? Let them eat cake! From being one of luxury’s earliest patrons, Marie Antoinette has become a cheeky inspiration for streetwear brands, too.

CHANEL

Willow Smith for Chanel Eyewear

Who shot it? Karl Lagerfeld

Our verdict? Chanel has become cooler and hip, thanks to Lagerfeld’s strategy of working with some of today’s “It” teens. Willow Smith’s latest campaign for Chanel eyewear proves this.

VERSACE

Versace

Versace

Who shot it? Bruce Weber

Our verdict? Surprisingly, Versace’s latest campaign is not ostentatious. Instead, it seems that Donatella and co. chose subtlety over shock now, with textured dark clothes worn in an everyday setting. And yes, we noticed the efforts into highlighting diversity in fashion, too.

McQ

McQ

Who shot it? Harley Weir

Our verdict? McQ, the sister label of Alexander McQueen, doesn’t veer away from its late founder’s unconventional tastes. But instead of an outlandish campaign for A/W 2016, the brand’s creative team chose to work with the Japanese rock band Bo Ningen. This picture, with its minimalist styling, has a genteel yet eerie appeal, reflecting Lee McQueen’s inclination to fashion’s dark side.

MIU MIU

Amanda Seyfried for Miu Miu

Amanda Seyfried for Miu Miu

Who shot it? Alasdair McLellan

Our verdict? This collage-like picture is not messy to look at, with its mix of solid colors and prints. Amanda Seyfried’s pristine white dress, for example, aptly offsets the statement clutch she’s holding.

LOUIS VUITTON

Selena Gomez for Louis Vuitton

Selena Gomez for Louis Vuitton

Who shot it? Bruce Weber

Our verdict? Selena Gomez has clearly moved on from her teenybopper days, for she has now ventured into high fashion territory. Will she bring a fresh perspective to LV’s famous monogrammed bags? Let’s wait and see!

MOSCHINO

Moschino

Moschino

Who shot it? Steven Meisel

Our verdict? Are we allowed to call this as a dystopian masterpiece? (Yes.) Can we actually wear burnt tutus? (Only if we were Carrie Bradshaw.)

DIOR

Dior

Dior

Who shot it? Steven Meisel

Our verdict? Animal prints overload for traveling in style. We’re not sure how many can get away with this ensemble IRL though.

ALBERTA FERRETTI

Kate Moss for Alberta Ferretti

Kate Moss for Alberta Ferretti

Who shot it? Luigi & Iango

Our verdict? Is there anything that Kate Moss can’t pull off, ever? Oversized textured coats, embroidered dresses, and velvet boots all add a lush touch to fall dressing.

I.N.C. INTERNATIONAL CONCEPTS

Iris Apfel for INC

Who shot it? Ben Watts

Our verdict? Pompoms are a key trend anytime soon, and who better show them than Iris Apfel, right? This cheery picture for one of the in-house brands of Macy’s shows how accessorizing can add some fun and sass to one’s outfit. Iris, you nailed it!

Eugene Y. Santos

BURNING MAN: PASTELS & BRIGHTS LIGHT UP THIS DESERT FESTIVAL
A CHEAT SHEET ON FASHION'S INDUSTRY MOVERS AND SHAKERS NOW