Facebook to Add “Want” Button in Retail Test

In eCommerce, What's New, Industry News by Accessories Staff

Facebook is experimenting with a “Collect” button, allowing users to collect products they like and want to buy–a “Buy” button will take them offsite to purchase the item.

Menlo Park, CA—The social media world has been rife with rumors about how Facebook is planning to add more features to its famous “Like” button feature. Those rumors got confirmed this week when Facebook confirmed it would be added a retailer-friendly tool, the so-called “Want” button.

According to PCMag, Facebook is now conducting a “small test in which a few select businesses will be able to share information about their products through a feature called Collections.” Retailers involved in the trial are Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com, the company said.

The “Collections” test evidently includes three different features: “Like,” “Want,” and “Collect.” The “Like” feature is already well known and the others work similarly. The “Want” button allows users to add a retailer’s merchandise to their “Wishlist.”

However, the “Collect” button takes a consumer’s wants even further. For instance, if Neiman Marcus posts a new Collection of handbags on its Facebook page, instead of just liking it, a user can click a “Collect” button that appears on the handbag’s photo. By clicking that “Collect” button, the user adds the handbag her personal “Collection” which will then get posted to the user’s timeline so all her friends can see it. There also will be a “Buy” link for each product in a Collection that links to an offsite place to buy it.

The Collections feature will only be available on Facebook and viewable by users on their news feeds.

Some say the Collections concept bears a resemblance to Facebook’s rival social media Pinterest since both sites will now allow users to “curate” and display galleries of products they like.

The Collections is actually Facebook’s second experiment in an e-commerce type concept. Last week Facebook released Gifts, which allows users to buy items for friends directly through the site.

The pool of potential shoppers on Facebook is enormous: last week the site announced that it had over one billion active users on the site for the first time.

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