Facebook Flash Sale Site Looking for Fast Shoppers

In eCommerce, What's New, Industry News by Accessories Staff

Example of a designer-inspired necklace available on a flash sale.

Example of a designer-inspired necklace available on a flash sale.

Chicago—A new Facebook-based accessories flash sales site is hoping consumers will “Like” it.

Online flash sales aren’t new (just think Fab, Gilt and RueLaLa) but the latest attempt to lure shoppers with a fast sale can be found on Facebook.

In May, Accessory Mercado, which sells jewelry and accessories, launched its own flash sale version–and when they say “fast” they mean it.

Here’s how it works: Every Wednesday starting at 8 p.m. Central Time, Accessory Mercado begins a flash sale by posting pictures on Facebook of 20 to 30 of accessories. Unlike other flash sales, Accessory Mercado’s sale is not an auction. The item’s price and quantity are predetermined and listed next to the item’s photo.

The winner (or winners, depending on quantity) are those lucky folks who type “sold” in the item’s comment section the fastest. Accessory Mercado then emails the winner an invoice, and, once paid, the purchased item is mailed out within 48 hours.

Each Accessory Mercado’s flash sale is only 16 hours; however, most of the styles—inspired by designer goods— sell out much quicker, the company says.

In fact, most of the accessories are priced under $30, plus shipping within the continental United States is free. www.Facebook.com/AccessoryMercado


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