FAB Gets Some Mojo for Back to School

In eCommerce, Industry News, What's New by Amanda RossLeave a Comment

Mojo Mr. Peterson Backpack

New York–Listen up, class! As you gear up for back to school season, we thought we would share FAB|Starpoint’s new brand of backpacks and satchels that definitely got our scholarly mojo working.


Steve Russo, FAB’s president and ceo, has become a leader in the licensed backpack, luggage, and handbag industries with brands ranging from Hello Kitty to Carlos Falchi–but his new endeavor is what really has us taking note.

“We have been producing youth product mostly through licensing arrangements for about 15 years, and have finally decided it was time to create a brand that would enable us to utilize all of our creative talents. Together with a top level design team, we came up with Mojo—a creative collection of backpacks and satchels which offer both classic and out-of-the-box never before seen bags,” said Russo.

The Mojo logo will adorn an extensive line of collegiate and teen backpacks and satchels just in time for the upcoming school year. The backpacks and satchels employ a variety of materials including canvas, coated canvas, nylon and bubble.

Retail price points are $30 to $70 and the collection will be exclusively sold on the brand’s e-commerce site– MojoBackpacks.com.

We think Mojo will earn any fashionable intellectual an A+ in back to school style.

–By Amanda Ross

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