EXECUTIVE MOVES: NEW CMO AT KMART, PROMOTIONS AT DANECRAFT

In What's New, Industry News by Christine Galasso

KMART HIRES KELLY COOK AS CMO

Kmart has tapped DSW veteran Kelly Cook to revamp its marketing efforts with a “brand relaunch and omnichannel transformation.”

The hire comes after a tumultuous few years that saw former CMO Andrew Stein exit the discount chain for Big Lots and then an interim CMO. Cook’s appointment also comes at a time of uncertainty about the future of its parent company Sears Holdings Corporation and in the midst of a larger turnaround plan.

 

DANECRAFT PROMOTES CAROL COOPER AND MICHELE MASSE

Fashion jewelry company Danecraft has announced the promotion of Carol Cooper to Vice President of Strategic Planning and Logistics and Michele Masse as Vice President of Product Development.

Cooper was bumped up from her VP of Product Development and Offshore Logistics position and is now being charged with overseeing the entire system and processing components of our business, domestically and offshore. She will simultaneously continue to be heavily involved in the company’s advertising, marketing teamsm and managing costing and data entry departments.

Danecraft President Bob Soltys said in a statement, “Carol has a wealth of experience in all facets of our industry, from gold/diamonds to branded fashion jewelry. She also was a key player in our development as an efficient operation, working in harmony with our offshore factories. Danecraft, the Primavera Family and I all wish her the best and look forward to her continued and expanded contributions to our team.”

In her new role, Masse will continue to be heavily involved in Danecraft’s advertising and marketing teams, as well as all aspects of product and showroom presentations for market weeks. She has total responsibility for product development and manages both our costume private brand and Danecraft’s branded bridge development teams, which includes both product and packaging. In addition to domestic travel to work with our retail partners, Masse will also work offshore in overseas factories in Asia and Italy at least four times each year.

“This position will give Michele the ability to take further advantage of her experience in our industry in both jewelry and packaging design/development,” Soltys continued. “An additional strength is her background as a retailer which creates a focus on retail performance analysis and what is working….and what is not. Danecraft, the Primavera Family and I look forward to her continued high performance with these increased responsibilities.”

Both Cooper and Masse will report to Soltys and their positions are effective immediately.

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