Everpurse Announces Partnership with Kate Spade

In Industry News, What's New by Accessories StaffLeave a Comment

kate spadeChicago–Everpurse, the fashion-tech startup that developed a line of handbags with embedded smartphone chargers, has recently announced a licensing partnership with Kate Spade New York. The terms of the deal are undisclosed.

The announcement comes as more fashion brands are adding technology to their wearables products.

This is a somewhat bold move for a huge designer brand like Kate Spade, but the Kate Spade’s Executive Vice President/Chief Marketing Officer Mary Beech, said they’re “committed to digital innovation,” and designing for “customers who live a life on-the-go.”

Kate Spade will offer several types of bags with Everpurse’s embedded charging technology. The collection will includes a $198 wristlet, a backpack and tote that cost about $400 each and a “top of the line” tote that costs about $700. This partnership represents a shift from Everpurse producing their own line of bags, to instead partnering with companies to license out the technology. The Kate Spade bags are expected to be available this fall.








It's only fair to share...
Share on FacebookTweet about this on TwitterPin on PinterestShare on LinkedInPrint this pageEmail this to someone