Eddie Bauer Strides into Footwear This Fall

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

Women's style Lukla Pro

Women’s style Lukla Pro

Bellevue, WA—After 94 years of enabling adventure with premium outerwear, apparel and gear, Eddie Bauer expands its outfitting expertise to now include footwear.

Set to debut this fall, the new Eddie Bauer footwear collection utilizes cutting-edge technology and advancements in product engineering to offer the ultimate in performance, comfort, and durability–no matter the terrain.

The launch collection with six men’s and seven women’s styles. All styles feature ergonomic, cushioned insoles to offer the most stable, supportive fit, and the lightest, strongest midsoles to absorb the impact of every stride. Retails range from $90 to $130.

Emphasis on Outdoors

“Whatever your destination, Eddie Bauer footwear is built to take you anywhere you want to go,” said Mike Egeck, Eddie Bauer’s chief executive. “Eddie Bauer is committed to building innovative products focused on functionality and versatility. We aim to elevate the experience of adventurers, and our footwear is a natural extension of our outfitting mentality. We are confident this launch further solidifies Eddie Bauer’s position in the outdoor industry.”

The collection debuts with the ultimate 24-hour adventure travel shoe, the Eddie Bauer Travex Full Circuit, available in both men’s and women’s styles. Weighing 11 ounces, this shoe integrates state-of-the-art materials and technologies, including InsoFit Pro footbed; MedLite Pro lightweight midsole; and, SportGrip Pro carbon rubber outsole with grip tread.

The collection will also feature two versions of streamlined, lightweight hikers for men and women–the Eddie Bauer Lukla and Lukla Pro. At 10 ouces., the Lukla is a streamlined trekker that reduces stride impact, especially critical when hiking on uneven ground with a pack.

The Lukla Pro features the same performance attributes and technologies as the Lukla, and includes Eddie Bauer’s exclusive WeatherEdge PRO, a 20k/20k waterproof/breathable membrane lining to help keep feet dry in extreme, wet conditions.

The fall assortment also includes an array of Travex styles including a chukka, oxford and slip-on styles for him and Mary Jane and ballet flats for her. Each of these styles combines classic silhouettes with technical features ideal for the modern, adventure-traveler.

This winter, the line will expand with a collection of performance boots and casual slippers for cold-weather months.

Eddie Bauer Footwear launches exclusive online and in store on July 28. As with all Eddie Bauer products, the new footwear collection is backed by Eddie Bauer’s unconditional lifetime guarantee. www.eddiebauer.com



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