Want more Meghan?
American Media, Inc. (AMI), publisher of celebrity journalism and health and fitness magazines in the United States, just launched the Duchess Diaries app, available for both iOS and Android.
“The introduction of Duchess Diaries underscores AMI’s commitment to delivering the best celebrity content no matter the platform,” said Dylan Howard, AMI Chief Content Officer. “Leveraging the vast network of world class reporters, photographers, and royal experts, the app will be the premier destination for anyone looking to not just keep up, but engage with every minute, of this historic and celebrated time in royals history.
After all, keeping tabs on what Meghan Markle does and wears isn’t just a fun pasttime, it’s smart business sense for those in the fashion industry. The items she wears moves fashion market, even those she hasn’t worn yet. According to global fashion search engine Lyst, and its 2018 Wedding Report, the duchess-to-be is impacting which designers future brides are choosing. Searches for Erdem have increased by 43%, while Ralph & Russo has seen an 82% boost in Internet interest and Roland Mouret—also rumored to be the designer of choice—has seen a 38% bump.
The Duchess Diaries provides the latest news and updates leading up to Meghan Markle and Prince Harry’s wedding, the arrival of Duchess Kate and Prince William’s third child, and Princess Eugenie’s nuptials. The app leverages celebrity journalists and royal watchers that are part of the AMI Celebrity Group to provide exclusive wedding and baby details, fashion updates, breaking news and more.
“With Duchess Diaries, AMI has created a truly, cross-platform channel delivering real-time coverage of a major historical event,” said Shouvik Paul, Chief Revenue Officer at MAZ, a partner in the app. “They continue to set the benchmark for making their content available to their audiences everywhere.”
The free app will be available for download on iPad, iPhone, Apple Watch, Android, and Apple TV.