DSW Puts a Toe into Luxury Off-Price Sales

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DSW Luxe810Columbus, OH—DSW Inc., which has developed into a leading branded footwear and accessories retailer, has now expanded into the luxury realm with its launch of Luxe810, online at dsw.com/luxe810.

Offering top luxury brands at up to 50% off, the Luxe810 assortment includes shoes, handbags, jewelry, watches and other accessories for men and women. Among the brands featured at Luxe810 are Gucci, Prada, Bottega Veneta, YSL, Sergio Rossi, Marc by Marc Jacobs, Pucci, Roberto Cavalli, Tod’s, Giuseppe Zanotti and more.

To support the Luxe810 launch, DSW is opening five Luxe810 Pop-Up Shops in key metropolitan locations (Manhattan, Boston, San Francisco, Washington, Boca Raton, Fla.), offering luxury accessories and ready-to-wear fashion for a limited-time only. In addition, 17 DSW stores will carry a special, limited selection of Luxe810 products.

“We’re excited about the launch of Luxe810,” said Mike MacDonald, president/ceo. “Luxe810 provides our shoppers with world-class brands at a great value every day. This new shopping venue also gives us the opportunity to further differentiate our brand while expanding our appeal to a broader audience.”