DSW Launches Mobile Site, Adds Kids Shoes

In Marketing, What's New, Industry News by Accessories Staff

Columbus, OH—Footwear is a major back to school opportunity category this year, a fact not missed at DSW, a leading branded footwear and accessories retailer, who officially launched children’s shoes on its website, and its new mobile commerce site: m.dsw.com

“The availability of kids’ shoes on dsw.com allows DSW to serve the entire family of shoe lovers from childhood to adulthood,” said Mike MacDonald, president and ceo.“In addition, our mobile site represents yet another venue for customers to shop and interact with DSW. We believe both kids’ shoes and our mobile site will be strong contributors to the continued growth and success of our e-commerce channel and the DSW brand.”

DSW.com’s kids’ section offers a full assortment of the best sneakers, athletic and fall fashion trends from more than 60 brands and 600 styles from infants on up.

Bullish on Full Year Sales

DSW also recently launched a mobile site as an extension of dsw.com. The feature-rich mobile storefront allows customers to shop, check out and find a store. DSW’s 17 million Rewards members can also view their loyalty points balance and available certificates. The site is compatible with smart phones and other mobile devices.

DSW’s management and retail analysts are bullish about the store’s potential earnings this year. In its most recent quarterly report, comparable sales grew 10.8% on top of a 16.2% increase in the prior year period.

The retailer, which recently merged with its largest shareholder, Retail Ventures, Inc., was named as one of the “14 Retail All Stars”, along with larger companies such as Macy’s Inc., Steve Madden and Genesco, by Brian Sozzi, retail analyst at Wall Street Strategies.

“With Chief Executive Officer Mike MacDonald at the helm, DSW has done a good job of emphasizing its value message and building brand awareness through marketing and customer loyalty programs, WJB Capital’s Robert Samuels noted.

“Opportunistic pre-buys of fall merchandise, selective price increases on fashion items and continued growth in higher-margin private label business and accessories should help mitigate some cost pressure in the back half,” Samuels said.

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