dressbarn Unveils Hope Bracelet to Benefit Cancer Fight

In Marketing, What's New, Industry News by Accessories Staff

dressbarn's exclusive 2013 Hope Bracelet benefiting the American Cancer Society.

dressbarn’s exclusive 2013 Hope Bracelet benefiting the American Cancer Society.

Suffern, NY—To symbolize the hope to end cancer in the world, dressbarn will be offering an exclusive 2013 Hope Bracelet May 1 to 31 to as part of its support for the American Cancer Society.

For the past 10 years, dressbarn has been a member of the American Cancer Society Relay for Life National Corporate Team Program. As part of that commitment to raise awareness and funds for the American Cancer Society’s work, dressbarn will be contributing its entire net profit of $5 for every sale of the $10 retail bracelet.

Added to this contribution will be the dollars raised through dressbarn’s associate and community involvement in Relay For Life events, the largest movement to end cancer in the world. Throughout the spring and summer, Relay For Life teams nationwide will become part of a community of more than 3.5 million people throughout the United States and in 19 other countries who participate in Relay For Life events each year.

In 2012, more than 250 dressbarn and maurices teams comprised of customers, executives and associates, participated in Relay For Life events in their communities and raised more than $1 million through in-store initiatives and the dressbarn Foundation donation. To date, dressbarn and maurices have given more than $9 million to the American Cancer Society to support local and national cancer initiatives.

“For the past 10 years we have been lucky enough to take part in these life-changing events that help communities celebrate the lives of people who have battled cancer, remember loved ones lost and fight back against the disease,” said Jeff Gerstel, president of dressbarn. “It is truly amazing the difference that our associates and their friends and families across the country help make in the fight against cancer.”

The American Cancer Society is working tirelessly to transform cancer from deadly to treatable and from treatable to preventable. They’ve contributed to a 20% decline in cancer death rates in the United States since the early 1990s. That means they have helped save nearly 1.2 million lives during that time.



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