Dressbarn Salutes Teachers

In Marketing, What's New, Industry News by Accessories Staff

Suffern, NY–Dressbarn, the 830-unit specialty retailer with stores in 46 states, will be “polishing apples” April 15 to 18 as part of the its Teacher V.I.P. (Very Indulgent Party), an in-store shopping celebration that will pamper educators with personal attention and service, fashion tips and a 15 percent discount off their entire purchases.

“This extravaganza is our way of saying ‘thanks’ for everything that teachers do for children and our communities. We want to show our gratitude,” said Vivian Behrens, senior vice president and chief marketing officer of dressbarn inc. “We know that educators work hard to ensure that children and teenagers are given the tools they need to succeed in life and in their careers. Now, it’s time for teachers to treat themselves to fun times with their colleagues and learn all the new trends in fashion.”

Behrens says the store singled out teachers since they tend to be selective when it comes to spending money on their personal and professional wardrobes. “We want them to be able to shop with style—and shop with savings, too.”

The store’s V.I.P. shopping celebrations, which can be hosted at dressbarn at anytime, Behrens said, are great alternatives to throwing home parties. V.I.P. hosts receive a 25 percent hostess coupon, as well as up to ten postcard invitations that double as an exclusive 15% off discount for each guest. When guests arrive, they’re greeted with a personalized welcome sign, party favors and treats.

The Dress Barn, Inc. (NASDAQ: DBRN), is a leading national specialty apparel retailer offering quality casual and career fashion apparel. dressbarn stores carry styles in sizes 4 to 24 as well as shoes and accessories. In addition to dressbarn stores, the company owns about 740 Maurices stores in 43 states, and more than 890 Justice stores in 45 states and Puerto Rico.

For more information the Teacher V.I.P. event, visit dressbarn.com.

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