Licensing: The Jewelry Group Rolls Out DKNY Jewelry

In What's New, Industry News by Lauren Parker, Accessories Magazine

The DKNY woman has always been a hip yet sophisticated urbanite, racing around town looking chic yet edgy at the same time. To that end, DKNY has translated that aesthetic into a fashion jewelry line, licensed to The Jewelry Group and launching exclusively at Macy’s. The line made its debut at November Market.

“With an energy and attitude inspired by the heart of New York, DKNY is the modern wardrobe you need to live a New York life–wherever that may be,” states the company. “Fusing house codes like the iconic token logo and mixed metals with modern updates, this must-have collection is the easiest upgrade to your look.”

From anodized metals in dark plums, navy and olive, to gold medallion charms on heavy chains (one even looks like the old New York subway tokens), the feel is unique. Look for chain statement necklace,s logo studs, layerable pendants plus stackable cuffs and bangles. Retails range from $18 to $125.

The Jewelry Group also manufactures fashion jewelry for brands like Marchesa, Givenchy, Jenny Packham, Ivanka Trump, Lonna & Lilly, Nine West, Anne Klein, Gloria Vanderbilt, Judith Jack and Napier.

More than 164 Million Consumers Plan to Shop Over Thanksgiving Weekend and Cyber Monday
Monica Botkier Launches Handbag Coffee Table Book