Nordstrom Teams Up With Comedians for its Anniversary Sale

In What's New, Profiles by Lauren Parker, Accessories Magazine

Who says fashion isn’t funny?

Nordstrom plans to laugh its way to the bank after partnering with four fashion-savvy comedians for the one-of-a-kind sale, taking place July 20 through August 5.

The full cast includes Liza Koshy, multi-hyphenate entertainer: actress, Double Dare host and star of Liza on DemandDaniel Levy, writer, producer & Schitt’s Creek actor; Phoebe Robinson2 Dope Queens comedian, New York Times bestselling author, and actress; and Hannah SimoneNew Girlactress. The campaign was shot by Mary Ellen Matthews, who is best known for her portraits of celebrity guests and the cast of Saturday Night Live, as well as videos she has directed for the show since 2010.

These funny ladies love fashion, have a great sense of humor, are passionate about their work, and express their style in a fresh way that Nordstrom believes will appeal to customers.

“Fashion is about having fun and we think we’ve captured that with this campaign,” said Scott Meden, Nordstrom Executive Vice President and Chief Marketing Officer. “We believe in the power of personal style and in making customers feel good. We hope customers enjoy the energy and wit our stylish comedian cast bring to the campaign.”

The photo and video campaign will be featured on nordstrom.com/anniversarysaleca, on the retailer’s social platforms, and in the Anniversary Sale catalog. Advertising components include digital, print, out of home, radio, shopping bags, store windows and in-store displays. The comedians also filmed short videos promoting the retailer’s “Show Us How You #NSALE” sweepstakes, where customers can submit an Anniversary Sale photo or video via social media or online to express their enthusiasm for the sale and win a $500 Nordstrom Gift Card.

COMEDIAN QUOTES
  • Liza Koshy: “Nordstrom has a diversity of brands that work for many personal styles and body types. It’s really representative of our generation. And who doesn’t love a discount? I only shop sales.”
  • Daniel Levy: “I’m just going to be honest: I’m cheap and I love a good sale. I buy all of my favorite clothes on sale – the special pieces I want but just can’t bring myself to buy at full price. The Anniversary Sale is great because these are brand-new arrivals – but at super sale prices.”
  • Phoebe Robinson: “I go way back with Nordstrom because I got my prom dress there in high school. What I love about Nordstrom is that they have easy, ready-to-wear stuff. You can get really cute clothes! And that they’re having a sale means you can get more clothes!”
  • Hannah Simone: “When I grew up, my family moved countries every few years, and we lived in places with amazing bazaars and markets such as Cyprus, Saudi Arabia and India. The Nordstrom Anniversary Sale reminds me of these markets. It’s a diverse shopping experience with incredible options to buy from different designers. And you get a great deal!”
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