“A vending machine is a perfect place for fine jewelry,” said nobody. Until today.
As brands constantly search for innovative ways to engage their consumer, designer Marla Aaron is turning heads with her clever jewelry selling idea. The jewelry designer has created and installed a “vending machine” at the Brooklyn Museum, offering a selection of her products. The machine goes live on December 4.
“We created this vending machine as a new way to deliver an unlikely experience for our customers–to find our jewelry in a place where they would not normally find it,” said Aaron. “The Brooklyn Museum’s motto’s is Great Art and Great Art Experiences so the opportunity to present the collection at one of the most important cultural institutions in New York is an extraordinary one,” said Aaron.
The vending machine, has a fully-integrated touchscreen as well as video capabilities which tell the designer’s story. And these are no mere cheap trinkets, either. Aaron is offering seven products for purchase ranging in price from $100-$1,500; elevating the fine jewelry concept to a new level attainable to all.
The vending machine will be at the museum through the holidays, and the brand plans to roll out additional machines internationally during 2018.
Marla Aaron launched her eponymous collection in 2013 when her combined obsessions with bridges, hardware and jewelry could no longer be ignored. What began with one lock is now an entire collection designed to be worn in infinite ways and used as “jewel tools” with individuals’ own collections—to redefine the “precious” in jewelry with individuality. Although recognized for its streamlined, industrial look, the collection is deeply rooted in the personal and emotional jewelry of the Victorian and Georgian eras. Her work is collected by a growing group of jewelry aficionados who anxiously await her latest “lock” releases.
The brand is no stranger to museums, actually. The entire collection was on exhibit in 2016 in New York City at the Museum of American Finance in their exhibit, “Gold: Worth its Weight”. Her newest designs are the Earring Series for which the company has filed its first utility patent in 2017.
The #lockyourmom Project gives single moms sterling silver Baby Heartlocks just for them. To date Marla and her team have given out hundreds of Heartlocks to deserving single moms all over the country.