“Downton Abbey” Jewelry to Bow in May Market

In What's New, Industry News by Accessories Staff

"Downton Abbey"Burbank, CA—Who would have thought that some crusty English aristocrats and their servants would become such sensations in the United States?

Well, that just what happened with “Downton Abbey” the British TV costume drama that portrays the machinations of the Crawley family and the servants who work for them in Edwardian England. Having earned a Golden Globe for Best Miniseries and a Primetime Emmy for Outstanding Miniseries, “Downton Abbey” is PBS’ most watched TV series, garnering a larger total audience than more than 40 primetime shows on major U.S. networks this past season. In fact, by the end of the recently finished third series, “Downton Abbey became one of the most widely watched TV shows in the world.

All this is good news for the folks at 1928, a leading fashion jewelry manufacturer—the company inked a licensing deal with the producers of the show and come May market in New York plan to introduce “Downton Abbey” jewelry.

Inspired by the Edwardian and Art Deco jewelry of the TV show’s period, the “Downton Abbey” collection was created by the design team at 1928 and approved by the “Downton Abbey” producers in England. The collection, which will be marketed under the “Downton Abbey,” consist of more than 100 styles targeted to mid-tier to better department and specialty stores at retails between $22 to $65 (approximately 32 SKUs will be  boxed at retails between $25 to $35).

The launch collections will include gilded (crystal with yellow gold tone), jewel tones (emerald/Siam/sapphire), jet (black diamond in satin-finish metals), and stardust (crystal pave in platinum/white gold looks). Since the collection is being designed to sell year-round, looks will transition to pastel gems for spring.

Downton Abbey“Downton Abbey” Jewelry will be a separate division within 1928. The company plans a soiree to celebrate the collection on Tuesday, May 7, 5 p.m. to 8 p.m. in its New York showroom. For further inquiries, contact: 818-333-1171.


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