Toronto—The latest Star Wars has already spurred a flurry of activity for retailers from Halloween costumes to pre-orders premiering when the next film debuts. On Wednesday nightthe studio space at World MasterCard Fashion week was transformed into a galaxy far, far away where Disney Consumer Products, in partnership with the Mercedes-Benz Start Up Competition (MBSU), hosted a Star Wars inspired design competition.
The six MBSU finalists were tasked with the creation of one head-to-toe look inspired by Star Wars. With Stormtroopers in tow, José Manuel St-Jacques and Simon Bélanger of UNTTLD were crowned the winners–with a commemorative lightsaber, of course–earning a prize of $15,000 to put towards their own collection.
“With Star Wars: The Force Awakens launching in December, we know that the force among fans is stronger than ever,” said Pete Noonan, Managing Director, Licensing, Disney Consumer Products Canada. “We are delighted to be back at World MasterCard Fashion Week, supporting up and coming Canadian talent. Star Wars has been a part of pop culture and fashion for many generations, so we loved seeing the designers’ interpretations come to life tonight.”
Star Wars has a rich design history, having popped up on various runway shows and editorial covers since its inception in 1977. The six finalists in tonight’s competition were asked to design one look inspired by the iconic films that have attracted generations of fans. Each designer was instructed to design one head-to-toe look for spring/summer 2016 based on the design elements of the film. Roger Christian, Academy Award winner and set decorator, was onsite for the festivities, acting as a guest judge for the evening. As the original creator of the iconic lightsaber and the character, R2D2, Christian’s long history with the franchise brought an authentic creative eye to the panel.
“We are proud to have Roger on the judging panel to lend his credible design history and sensibility to the competition this year,” said Noonan. “Roger has been an integral part of the series from the very beginning, so it’s very special to have him join us tonight.”