New York—TenGems, a new website that bills itself as the “only online retailer of high-end designer jewelry brands,” went live this week, featuring curated jewelry and watches at discounts of 30% to 70% off retail.
According to Eric Freiberg, founder and president, TenGems offers discounted baubles from more than 30 top designers and jewelry houses. Among them: Alexis Bittar, Ananda, Anna Beck, Alex & Ani, Baccarat, Charriol, Crislu, David Yurman, Dior, Dolce & Gabbana, Ivanka Trump, Judith Ripka, Pamela Jean, Roberto Coin and Rhonda Faber Green.
“The number ten represents completeness and perfection, which is emblematic of what we wish to achieve with TenGems,” Freiberg said. “We want to be the ultimate online destination for the ‘best-of-the-best’ in high-end discounted designer jewelry. We want TenGems to represent accessible opulence. To us, that is perfection.”
For the launch, TenGems will feature landing pages dedicated to each featured designer creating a boutique feel. These pages reflect each brand’s aesthetic sensibilities, Freiberg said.
TenGems will also feature periodic “Top Ten” lists including fashion tips for accessorizing with jewelry on a seasonal basis. Lists will be created by fashion editors, bloggers and celebrities.
“Our goal is to further educate savvy consumers about spending smart and saving money on investment pieces. We saw a void for an online location where fashion-focused shoppers could find incredible deals on designer jewelry and decided to seize that opportunity,” Freiberg said. “By establishing strong business relationships with design houses, we can now give consumers a stunning online storefront where they can accessorize without guilt.”
Retails range from $40 to $20,000. TenGems’ accepts returns on merchandise within 30 days from the date of purchase. www.tengems.com.