Designer Deals at QVC Help to Conquer Cancer

In Marketing, What's New, Industry News by Accessories Staff

QVCSuperSaturdayWest Chester, PA—Tomorrow, July 27, QVC and the Ovarian Cancer Research Fund (OCRF) are once again teaming up to present, “QVC Presents Super Saturday LIVE,” a designer charity sale featuring fashion, jewelry, beauty, accessories and home items for 50% off manufacturer’s suggested retail price”* with net proceeds** benefitting OCRF.

To be broadcast live from the Hamptons, Super Saturday LIVE will feature product from brands such as philosophy, Mally Beauty, Jai by John Hardy, Laura Geller, Amrita Singh, Honora and many more. Viewers will also get an inside glimpse into the exclusive event, featuring celebrity interviews from the red carpet.

Special Pinterest Board Spurs Donations

“QVC’s role in Super Saturday LIVE exemplifies our ongoing commitment to support the wellness of women through the power of relationships,” said Claire Watts, QVC’s chief executive. “This year’s broadcast incorporates some very exciting premier brands which will help increase awareness of OCRF even more.”

To coincide with the sales, QVC will once again launch its dedicated Pinterest campaign, “Pin It Forward.” Designed to help generate awareness for the sale, the board will encourage followers to pin with a purpose—for every pin, QVC will donate $1 to OCRF up to $10,000.

Appearing once again as host of the event is Kelly Ripa. QVC’s Lisa Robertson will take viewers inside the elite event during Super Saturday LIVE.

*The manufacturer’s suggested retail price is based upon the suppliers’ representation of value. No sales may have been made at these prices.

**OCRF is guaranteed to receive a minimum of $10,000.


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