Designer Alex Woo to Hit a Homerun With MLB Jewelry Line?

In What's New, Industry News by Jeff Prine

Major League Baseball-themed jewelry by Alex Woo

Major League Baseball-themed jewelry by Alex Woo

New York—With all the hoopla surrounding the Stanley Cup and the NBA playoffs, you could almost forget we’re amid the season for America’s most loved sport, baseball.

But fine jeweler Alex Woo is here to remind you with her first Major League Baseball themed jewelry collection, which includes logos from 30 MLB teams.

“I am so proud to be partnering with MLB to design my first professional sports icons that acknowledge and celebrate all their female fans,” Woo said of her first professional sports licensing agreement. “There are so many good things we think of when we share those long-lasting memories, like our first baseball game–and what is more American, and iconic than baseball?”

Made in the USA, each pendant features the team’s logo in sterling silver, 14K yellow gold, or 14K white gold with imported conflict-free diamonds, at retails ranging from about $178 to $1,398. The collection will be available at and fine jewelry and specialty stores across the country.

“Our fans are our most important asset, so creating offerings that are designed specifically for our significant female fan base is critical,” said Howard Smith, MLB’s senior vice president. “We are thrilled to partner with Alex Woo to create an unbelievable line of jewelry featuring the logos of our 30 MLB teams. To have this be their first foray into sports makes this collaboration even more exciting.”




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