Deckers Names New Prez of Fashion Lifestyle

In What's New, Industry News by Accessories Staff

Deckers Brands logo. (PRNewsFoto/Deckers Brands)

Deckers Brands logo. (PRNewsFoto/Deckers Brands)

Deckers Brands, a global leader in designing, marketing and distributing innovative footwear, apparel and accessories, has tapped Andrea O’Donnell as president of Fashion Lifestyle, effective immediately.

She joins the company from DFS Group Limited, a multi-billion dollar retailer majority owned by LVMH, where she served as president, Global Merchandising. She was previously executive director of Lane Crawford, where she was responsible for merchandising, merchandise planning, marketing, CRM and store planning for the Asia Pacific region across a portfolio of some 500 brands.

Deckers’ wide-ranging portfolio of brands includes UGG, Teva, Sanuk and Koolabura. Its products are sold in more than 50 countries and territories through select department and specialty stores, company-owned and operated retail stores, and select online stores

“We are pleased to welcome Andrea to the Deckers family,” said Dave Powers, president of Decker Brands, “Her background in strategic planning, product, and merchandising coupled with her vast international experience make her the ideal fit to head our newly created Fashion Lifestyle group. Under Andrea’s leadership, we will be able to build upon the UGG brand’s strong foundation to accelerate penetration of highly attractive footwear and non-footwear categories, launch Koolaburra, and drive global growth.”

–Brian Lipton

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