Customization Goes Luxe: John Hardy Launches Activation in NYC

In What's New, Industry News by Ann Loynd

Launched this month, luxury jewelry designer John Hardy debuts a Customizable Reversible Classic Chain bracelet and a coinciding in-store activation. The brand’s first customization program, customers will be able to chose from 19 different stones to personalize both sides of the clasp of John Hardy’s iconic Reversible Classic Chain bracelet.

Gemstones Available for Customization

Tying in a wellness element, raw stones are patterned for symbolism and inlaid for their healing, energizing, grounding and enlightening properties, which are then transmitted to the wearer. Hundreds of combinations are available across the gold and silver reversible bracelet, which boasts a cult following among such celebrities as Zendaya, Emma Watson, Nina Dobrev, Kate Hudson and Celine Dion.

In addition to personalizing bracelets, customers will have the chance to watch and learn several crafting techniques that are used to create each handmade piece of jewelry by John Hardy’s Master Artisans (something that can typically only be experienced at the brand’s Ubud, Bali workshop). A chain weaver, gem setter and sketch artist will be at the John Hardy NYC Flagship (118 Prince St., SoHo) now to Friday, Dec. 1.

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