Cult ‘Fast-Beauty’ Brand Winky Lux Raises $6 Million In Series A To Fund Experience-First Retail Plans

In The Daily Scoop by Lauren Parker, Accessories Magazine

“The problem is if you work with traditional manufacturing their lead times are a year, it’s absurd,” said Winky Lux co-founder Natalie Mackey. Within 18 months the company generated $4 million in sales as a bootstrapped company. They first landed in Ulta, Nordstrom and Bloomingdale’s in 2017. But to fulfill these retail orders, they needed funding. This presented the co-founders with the ultimate challenge: pitch a makeup brand inspired by flowers, mermaids and unicorns to the male-dominated world of Silicon Valley. Read more at Forbes