COTERIE x PRYMA PARTY OFFERS THEMED VIGNETTES & BRAND PREVIEWS

In What's New, Industry News by Lauren Parker, Accessories Magazine

bfa_17382_2173623The Coterie x Pryma party–which closed New York Fashion Week and served as an opening to UBM’s Coterie show this Sunday–drew an A-list crowd of retailers, press and bloggers, as influential as the brands featured. Held at the World of McIntosh Townhouse in Soho, the four-floor event featured curated lifestyle vignettes or ready-to-wear and accessories.

Attendees explored a curated gallery of 60 of Coterie’s top brands (all showing at Coterie next week). Each showcased five to 10 pieces hand-selected by the Coterie fashion team. Chiara Ferragni, Pas de Calais, Milly, Alexis Bittar, Jill Stuart, Markus Lupfer, Koral, Antiq Batik, M.i.h, Dodo Bar Or and Zadig & Voltaire are just a sampling of the participating brands. Coterie placed the collections into multi-brand trend-themed exhibitions for each floor of the venue including pool-themed vignettes with swimwear and various themes of ready-to-wear and accessories, allowing guests to experience an exciting preview of what they will find at Coterie.

“It’s a way of enhancing the Coterie show as well as promoting the brands that participate with us in a new way. Linking to New York Fashion Week is a chance to expose a different subset of buyers and press to a curated version of our extensive brand roster,” says Danielle Licata, Vice President/General Manager of Coterie.

In addition, guests were able to listen to a sneak peek from the COTERIE SOUNDTRACK Volume 6, which is sponsored by Pryma. The newly released Coterie playlist includes four exclusive tracks and new releases, showcasing the pervasive connection between music and fashion.

 

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Pom-poms and espadrilles by the pool set the spring mood

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Salar handbags on display. Photo: Angela Pham/BFA.com

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Chiara Ferragni from The Blonde Salad previews her latest shoe line. Photo: Angela Pham/BFA.com

 

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A mix of jewelry and hair accessories. Photo: Angela Pham/BFA.com

Tom Nastos, President, UBM Fashion Group

Tom Nastos, President, UBM Fashion Group. Photo: Angela Pham/BFA.com

Danielle Licata, Vice President/General Manager of Coterie; Phil Winser.

Danielle Licata, Vice President/General Manager of Coterie; Phil Winser. Photo: Angela Pham/BFA.com

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Marco Innocenti, Fashion Glue. Photo: Angela Pham/BFA.com

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Photo: Angela Pham/BFA.com

Artist Rahby Ortega. Photo: Angela Pham/BFA.com

Artist Rahby Ortega. Photo: Angela Pham/BFA.com

 

Former Miss Guatemala Alida Boer of Maria's Bags

Former Miss Guatemala Alida Boer of Maria’s Bags. Photo: Angela Pham/BFA.com

Sunglasses from Steven Alan Optical

Sunglasses from Steven Alan Optical. Photo: Angela Pham/BFA.com

Model Mari Agory

Model Mari Agory. Photo: Angela Pham/BFA.com

Uri Minkoff

Uri Minkoff. Photo: Angela Pham/BFA.com

Even the Anastasia vodka bottle was a work of art!

Even the Anestasia vodka bottle was a work of art!

Linda Farrow Sunglasses

Linda Farrow Sunglasses. Photo: Angela Pham/BFA.com

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And of course, Accessories Magazine (also owned by Coterie parent UBM Fashion Group) was there to soak it all in! From left: Editor-in-Chief Lauren Parker and Publisher Sherie Dolinoy. See you at Coterie!

ITEM OF THE DAY: SHOP ANDES PANAMA HAT
NYFW SPRING/SUMMER 2017 BREAKING TRENDS: MARC JACOBS, RODARTE AND BROOKS BROTHERS