Coterie Pop Up

Coterie to Open Pop-Up Shop During Miami Swim Week This July

In What's New, Industry News, Profiles by Lauren Parker, Accessories Magazine

Coterie Pop Up

Heading to Miami for Miami Swim Week? You won’t want to miss Coterie: Pop-Up, a first-ever, open-to-the-public concept store curated by Coterie and featuring many of the contemporary trade show’s highly sought-after brands.

Open for just eight days, the store will launch at the newly announced Faena Bazaar at 3400 Collins Ave Miami Beach during Miami Swim Week on July 11th. The immersive and experiential retail destination will include 30+ brands from around the world including essential women’s designers, ready to wear, swim, beauty, hair care, home wares, accessories and art-objects.

“This pop-up shop is the perfect way for us to extend the Coterie brand into Miami Swim Week while servicing the brands and partners who participate in our flagship B2B Coterie shows,” says Danielle Licata, VP and Fashion Director, Coterie.  “There is tremendous excitement and momentum behind this new initiative. We look forward to hosting all of our brands – and the public – at this interactive and visually stunning experience, all week.”

IMMERSIVE, AUGMENTED & INSTAGRAMMABLE
Coterie Pop Up Rendering

Coterie Pop Up Rendering

For Coterie: Pop Up, Faena Bazaar will be entirely transformed to a fully immersive experience, with each floor dedicated to unique color-fueled environments that will inspire visitors and create Instagram moments. (The Faena Bazaar was recently home to the creative Museum of Ice Cream, one of the buzziest pop-ups around, and the space is closely watched for its use in other creative endeavors.)

Coterie: Pop Up will also be highly interactive. Using augmented reality, customers will be able to see products and objects in the shop come to life, while discovering and learning about the brands’ respective identities.

The three-story brick and mortar space was conceived by Alan Faena alongside Maris Collective, who has partnered with Coterie this summer to develop a unique shopping and cultural experience.

“We are thrilled to partner with UBM Fashion for a unique summer activation complementing Miami Swim Week. This fully immersive and experimental activation will bring the Bazaar to life and hint of what’s to come when we have the grand opening of the Bazaar in December of this year,” shares LeeAnn Sauter Founder and CEO, Maris Collective.

Sauter previously collaborated on a Mykonos, Greece-inspired neighborhood, STUDIO by Maris Collective, at the June [pre]Coterie Show. The Maris Collective team will help bring to life this 20,000-square foot dynamic multi-brand shopping destination.

DIRECTIONAL LUXURY COLLECTIONS

Coterie’s Pop-Up will carry a curated selection of directional luxury collections including Carolina K, LoveSHACKfancy, Place Nationale, MDS Stripes, Innika Choo, Sunday St. Tropez, MIKOH, Suboo, Poupette, Chromat, Rosa Cha, Sinesia Karol, Mes Demoselles, Adrianna Degreas, Gladys, Jacquie Aiche, Camilla and many more.

In addition, there will be activations from IGK Hair, a room of designer vintage items and a selection by Colombia’s luxury boutique St. DOM, curated by founders Maya Memovic and Alex Srour. Cartagena’s first design concept store, St. Dom is renowned for featuring the best of Colombia’s rich art, design and fashion offering.

“St. DOM is honored and ecstatic to be a part of this wonderful project where the world of international art and design will come together in Miami, the most emblematic city of resort fashion and the most significant showroom for the Latin talent.  It is a dream come true to represent Colombia at the iconic Faena where we will be able to showcase the vibrant eclecticism of contemporary Latin design,” Maya Memovic, Owner, St. DOM.

Coterie: Pop-Up at Faena Bazaar
Wednesday, July 11th – Wednesday July 18th
10:00am – 6:00pm
3400 Collins Ave.
Miami Beach Florida

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